The mainstream methods of traffic generation are as follows:
1. Search engine traffic generation: such as Google, bing, Yahoo, etc.
2. Social media traffic generation: such as Facebook, Twitter, Pinterest, YouTube, Linkedin, snapchat, instagram, Quora, Slideshare, etc.
3. Platform promotion traffic: such as AliExpress, Dunhuang, eBay, wish, Alibaba, Amazon, etc.
4. Other promotion traffic: such as email, Internet celebrities, blogs, foreign trade forums, exhibitions, online alliances, etc.
1. Search engine traffic generation
It is divided into free promotion and paid promotion, namely SEO and SEM.
Among them, SEO promotion is to follow the characteristics of search engine inclusion and use effective SEO optimization technology to improve the inclusion and ranking of one’s own website in major search engine websites, so that foreign customers can give priority to seeing the information of our promoted products or services when searching for information on the web.
When using SEO, you must pay attention to the internal improvement of the website, understand the search habits of customers, analyze customer needs, collect keywords that customers often search, ensure that the content is the main content, and let the website have a large number of Baidu inclusions in the search engine; get a large amount of traffic every day through external links or brand promotion.
And SEM paid promotion, that is, promoting the company’s products or services on the search engine platform in the form of keywords, is a payment-for-performance promotion method. Its advantages include wide range, strong purpose, flexible management, and controllable costs.
2. Social media drainage
Social media platform drainage is the most common and one of the most common ways of export and foreign trade promotion. Using social networks, once you have fans and business methods, in many cases it can not only generate traffic for you, but also bring you huge profits. Its advantages include: fast start-up, low cost, and sustainable traffic. Common social media platforms on the market now include: Facebook, Twitter, linkedIn, Pinterest, YouTube, etc.
When using social network traffic, pay special attention to the following priorities:
· Gather fans
· Social media management
· Social media operations (promotion, sharing, activities, etc.)
· Necessary paid advertising on social media
3. Third-party platform traffic
Speaking of platform traffic, some customers will ask, why do we need platform traffic if it is not an independent website? What we are talking about here is to focus on the brand, and the independent website and the platform website should be integrated with each other to create their own brand marketing channels in a win-win manner. The customers of the platform website will be partially settled on the independent website.
Effects of platform website: In the early stage, you can make full use of the platform’s cheap traffic method to quickly drive sales and have a certain amount of customer accumulation, because the traffic of the platform website is relatively low-cost.
Independent station function: create a brand, promote a brand, settle data, monitor data
From the platform to the independent station: the platform’s traffic is settled to the independent station through online customer service guidance, customer keyword search, delivery cards, marketing catalogs, etc.
4. Other ways to divert traffic
Email marketing: It has the advantages of high quality and low price, fast transmission, high efficiency and flexibility, and no time limit. It may be regarded as “spam”, the promotion effect is not significant, and the audience has resistance psychology. Therefore, when using email marketing, it is necessary to pay attention to the email subject, theme creativity, and the number of pushes should not be too high.
Use various social media influencers: Internet celebrities have authority and authenticity, and can directly generate huge traffic and user reviews. Common Internet celebrity platforms include: Famepick, CelebExperts, talentresources, etc. Advertisers can choose according to their business content.
Network Alliance: A new network marketing method that pays according to marketing results, that is, advertisers use the network alliance services of professional alliance marketing organizations to expand their online and offline business, expand sales space and marketing channels, and pay according to the expected marketing results.