When you shop online, what do you check first in the product description? Product title, main product image, size or color options? Product description is the first door for us to understand a product. If the scenery in this door is attractive enough, we will have the desire to walk into the room to continue to learn. The same is true on the Amazon platform. Only by doing a good job of product description can we attract customers and make sales possible.
Amazon product description skills:
1. Expand your main points;
Expand your main points: If you first describe the main features, then expand and enrich what you said in the next step. Don’t repeat them, but go further to provide more detailed explanations and additional information.
2. Provide a description of the use of the listing;
Provide a description of the use of the listing: Not everyone who needs a knee brace can be sure that this thing can solve their problem. Highlight why most people are using this product.
3. Ensure the right size;
Ensure the right size: For products of various sizes, you can emphasize what options are available and provide sizes or other details so that your customers get the right size.
4. Target all segments of your target audience;
Target all segments of your target audience: In most cases, there will be multiple segments within your target audience. For example, people with knee pain make up the entire customer base for our example product.
5. Provide product details;
Provide product details: If the size, shape, size or other details can help your customers make a confident purchasing decision, you can also include this information in the description.
6. Insert keywords/search terms, etc.
Insert keywords/search terms: When optimizing your Amazon product listing, important keywords should be included in the title. Include keyword phrases in your description or bullet points.
Knowing what you want to write about, how do you write it?
1. Use general words or phrases to make the product description clearer. The following paragraphs can be used as supplements or explanations.
2. Check the words to see if there are repeated words and whether they can be replaced with other words. Too many keywords are not very friendly to the listing’s SEO.
3. Check spelling and grammar to avoid typos, which appear unprofessional.
4. After the description, you can polish it a little bit and add sentences that can arouse consumers’ desire to buy.
5. Be concise and express the meaning with the least vocabulary.
6. You can imitate but don’t plagiarize. If you really don’t know how to write, you can refer to other sellers’ descriptions and rewrite them, but don’t copy them all. This will not help you win customers.