Amazon follow-selling means that when seller A creates a product page, other sellers find that the product has good sales, so they also follow suit to sell the product. That is, the same products between different sellers share the same detail page. It requires that the follow-selling products of the seller must be exactly the same as the products of the seller, including the brand, appearance, packaging, function, color, size, etc.
Amazon sets the rules of the follow-selling game, which can not only avoid a large number of duplicate products and pages, bring a good shopping experience to buyers, but also effectively promote healthy competition among sellers. However, a large number of follow-selling of the same product will have the following adverse effects.
First, fierce price competition. If there are multiple sellers following the listing of a product, in order to obtain sales, the sellers will start to lower the price of their products to gain a competitive advantage, which will inevitably fall into a price war, resulting in a smaller profit margin. The ultimate beneficiaries are only buyers and platforms.
Second, vicious competition will occur. This situation will occur in follow-selling, that is, the follow-selling seller deliberately raises the price of a certain product in his store, with the purpose of attracting customers to pay attention to other low-priced products in his store and bringing more product conversion rates to the store. Thirdly, follow-selling can easily limit or block the account. Follow-selling is a high-risk and high-return behavior. If you are not careful, you will be complained. For example, if you follow-sell other people’s products, but the product details do not match the products being followed, once the authorized merchant, brand-registered merchant, or seller complains, your account may face the risk of being restricted or blocked.
In summary, although Amazon follow-selling is a feature of the Amazon platform, for merchants who have just opened a store, follow-selling can obtain traffic and order volume, and for consumers, they can quickly find the products they need, while providing different sellers of the same product to choose from, improving the consumer experience. But Amazon follow-selling is also a double-edged sword. Although there are many advantages, if it is not operated according to regulations, it also faces many risks and adverse effects. Therefore, Amazon follow-selling should also be appropriately restricted.