In order to get more traffic orders for the store, sellers usually spend a lot of energy to participate in various activities, but the effect is often not good. In fact, understanding the search ranking rules of each platform and using this to operate will not only save trouble and money, but also improve the effect the best. This article will introduce what the search rules of the wish platform are.
1. How does wish match products and users?
The platform will divide each person into different labels based on the user’s interest characteristics, social attributes, and natural attributes, and combine the user’s demand labels and product labels for matching.
The user side uses each person’s interests, hobbies, and psychological characteristics. The social attributes are based on the user’s education level, life stage, and professional identity. Natural attributes include gender, age, and constellation. Through these three dimensions, each person is divided into different labels.
2. Matters needing attention when pushing products.
Because the platform can be directly entered through a Facebook account or directly logged in through a Google email account, there will be some records of Facebook and Google users’ usual habits, personal hobbies, and information platforms, and the platform will classify these users in detail.
3. Push product requirements.
It must meet the needs of Wish’s consumer groups.
When editing products, the labels must take into account which users’ needs match the products.
On the Wish platform, products are pushed by user habits, and accurate products are automatically pushed to accurate target users through certain technical algorithms. Therefore, Wish cannot increase product search weight to increase product sales in the way of AliExpress and Amazon. The most important thing is to optimize product information and continue to launch new products.
The rules of this platform are actually very simple, and they are only added for the most basic things. For example, rules about counterfeit products, untrue product descriptions, delayed delivery, etc. Moreover, Wish does not use a comment or rating system similar to Taobao. For sellers, this rule is not very timely and operational. The Wish platform attaches great importance to sales, and sellers need to understand this.