AWS includes customer engagement solutions as part of its cloud computing services. I divide the products into Amazon Connect, Amazon Pinpoint, and Amazon Simple e-mail Service. How do these services improve Amazon’s customer support network marketing strategy?
1. Amazon Connect
Amazon Connect is a multi-channel contact service that provides excellent voice and chat support for agents and customers. It uses a set of routing, task management, real-time and analytical tools to provide support for hundreds to millions of customers. The price is based on a pay-as-you-go system to reduce costs.
Amazon Connect has the following features:
Self-management becomes simple;
Built-in intelligence, customer data at a glance;
Help agents automatically;
Quick and easy work management.
Compared with traditional systems, you only need a few minutes to complete the installation, which can save 80% of time costs while meeting customers’ unlimited support needs.
2. Accurate Amazon positioning
Amazon Pinpoint provides excellent segmentation capabilities and targets the right target audience and campaign content. Simple, user-friendly service that allows you to connect with customers through multiple channels: email, SMS, voice message, push notification. You can segment customers according to various criteria (device type, frequency of application use, etc.) and customize the information they receive.
Amazon Pinpoint provides the following services:
Measure campaign indicators for successful communication;
Personalization of market information;
Fast transaction information;
Batch communication;
Billions of messages can be expanded to the world and various channels.
3. Simple Email Amazon (SES)
The complexity of email setting system is very important in today’s transactions on various platforms. With SES, you can quickly, securely and easily send multiple emails: marketing emails, transactional emails, bulk emails, etc. To simplify this process, SES has a pre-built architecture that has the following capabilities:
Content filtering;
Manage reputation;
Perform email impact analysis;
Send scalable email to the world;
SES also has a suite of certifications that ensure the privacy, authentication, and security of your email.
Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) confirm that you have the right to send email as your domain.
Virtual Private is used to protect email from any application. Global certifications available: HIPAA, FedRAMP, ISO and GDPR.