As an emerging App-based cross-border e-commerce platform, Wish mainly relies on price advantages to attract customers. It has a high reputation in the US market. Its core categories include clothing, accessories, mobile phones, gifts, etc., most of which come from China.
What are the characteristics of Wish e-commerce app?
1. Wish encourages users to register through social media.
Through social media accounts such as Facebook and Google+, new users are encouraged to interact with the website so that Wish can show products to users based on their interests. Focusing on social media also makes Wish transparent to users.
2. Wish focuses on core products
Because Wish uses mobile technology, the company has put a lot of effort into the user interface and mobile applications, focusing resources on improving the core platform instead of dispersing them on multiple different revenue streams.
3. Wish combines social media and shopping.
The Wish application itself is like a social media website, where users can follow each other, view their favorite products, and exchange Wish forms.
What is the Wish e-commerce model like?
1. Profit model.
The commission income for each transaction currently mainly comes from 15% of the transaction amount (i.e. 15% of the sum of the product and shipping costs). Merchants entering Wish do not need to pay platform fees, deposits, or promotion fees. After merchants upload products, Wish APP will directly push them according to your products.
2. Technical model.
Wish downplays category browsing and searching, deletes promotions, and focuses on related recommendations. Its advantage is that Wish can maintain an invisible interaction with users through intelligent recommendation technology, greatly improving user stickiness. In addition, Wish can recommend products to users like social shopping guide websites such as Wanelo, and it is also a bit like Pinterest, showing users beautiful pictures in the form of waterfall flow.
3. Business model.
Wish’s advantage lies in technology. The intelligent push algorithm technology is fully applied to e-commerce. The website construction method adopts localization, using local languages for different countries, which is simple and easy to understand. With low threshold and free service, sellers are attracted to register as users, become members, gather business flow, activate the market and create business opportunities.