YouTube has a built-in dedicated analysis tool that can measure the performance of videos in YouTube. YouTube data analysis tools show how viewers find users’ content, how long they watch, and how engaged they are. Only by judging videos through quantitative data can we seize the opportunity to provide value to subscribers, maintain engagement, identify the direction and focus on doing the most effective things, and get the most benefits from it.
After logging into your YouTube account, click the profile icon in the upper right corner, and then click CREATOR STUDIO. The CREATOR STUDIO dashboard will be displayed on the left side of the screen, as shown in Figure 5-37. Click the “ANALYTICS” menu on the dashboard, and the data analysis panel will be displayed on the left side of the screen, as shown in Figure 5-38. Some basic data analysis can be seen on the right. YouTube video data analysis tools have three main parts: revenue reports, watch time reports, and engagement reports.
1. Overview
The default timeline of YouTube Overview is 28 days (4 weeks), and the default display is the performance of videos in the past 28 days, including the number of views, watch time, and number of viewers. Users can use the drop-down menu in the upper right corner to change the schedule to monthly, weekly, daily, or real-time updates.
2. Real-time report
When YouTube calculates the number of views, it removes useless views and low-quality views from the total number of views. In the early stage of video release, you need to pay close attention to the real-time report of the channel and understand the estimated views of the channel or a specific video in the past 48 hours (nearly two days) and the past 60 minutes (nearly one hour), as shown in Figure 5-40, so as to understand and analyze the video marketing effect, promotion channels, etc. If someone shares the merchant’s video on Reddit or other social networks, the data in the YouTube algorithm control panel will show a clear upward trend.
When the merchant’s video is still being hotly discussed by users, you should seize the opportunity to search the YouTube video ID through Google in time to see where your video has been shared, and take the opportunity to publish posters, posts, etc. to attract more users for the video.
So for merchants, how to track the real-time reports of cooperating YouTube shooters? If you cannot access the YouTuber’s data analysis panel and the YouTuber is unwilling to share first-hand data, you can consider using a third-party tracking tool (such as NoxIfluencer) to help businesses monitor the effectiveness of video releases in a timely manner.