When Amazon sellers are in deep operational difficulties and have no idea what to do about the store’s predicament, they might as well look for new operational ideas from competing products. Careful digging will reveal that competitor reviews contain some information, such as the advantages and disadvantages of the product, product sales, and the real needs of buyers, which can be used as reference suggestions for later operations. The following 4 tips for analyzing competitor reviews are simple and easy to use. Sellers might as well try them after reading the article~.
Analysis of competitor browsing tips:
01 Look at the number of competitor resets.
When you view the reviews of competing products, find the review section and drag it to the “seeallreviews” button at the bottom of the page to enter the full Amazon review page.
First, find the total value of the review to evaluate the overall sales of the product, or to judge from the side whether the setting of this listing is good or bad.
Again in chronological order, click “mostrecent” to view the number of reviews in recent months to determine which time period has more reviews.
If you click on the homepage of the review, you will see very few reviews. It can be judged that the market capacity of this type of product is relatively small. If you want to make this product, you need to think deeply.
Here is a small suggestion for you.
When there are more and more errors and paid reviews, we can use several methods to determine whether the review is fake:
Check the time and date of the review.
If the release time is very short, the authenticity of its review will be doubted.
Click on the personal homepage of the reviewer to view the review history.
If all the reviews are fixed by machines, and sometimes the comments are very strange, it can be judged that they are fake.
Is there “VerifiedPurchase” next to the review?
The use of the VerifiedPurchase logo indicates that the platform confirms that the buyer has purchased the product and actually owns the product.
02 Look at the recommended star rating of competing products.
Paying more attention to the star rating of the bid is an important way to improve product quality.
There are two ways to look at the star rating of Amazon competitor reviews:
First, click directly on the orange star bar and jump to the corresponding star review page.
Second, find the corresponding level in the star review drop-down box.
If the seller wants to choose well, it is best to choose recommendations with more than 4 stars, prepare a document, organize the sentences of good reviews, and deeply explore the reasons for the sales of this product as a reference for the later design of the product. If it contains variant listings, you can also analyze which products in the variants sell better, such as what color system, what size, etc. have relatively more good reviews, all of which are used as references for stocking.
When sellers view negative reviews below 4 stars, they can summarize these reviews as a basis for upgrading their own products to avoid the same shortcomings as competing products.
03 Look at the words in the blue box of the competitor review.
The words that appear above, similar to Taobao, are all high-frequency words in user reviews.
Sellers carefully dig and find that they are the most popular keywords and the most prominent selling points for this type of product.
After digging out, you can embed the title and description of the listing into the listing or A+ page design to improve the search and weight of the listing.
04 Watch the recommended pictures and video displays of competing products.
Sellers can take a look at the review displays of pictures or videos sent by users of competing products to more intuitively understand the pros and cons of the products and user needs.
Place relevant content in the title, five-point description, and long article to provide inspiration for the design of the store list.
Users often evaluate reviews based on their actual usage, so it is better to grasp the needs of users and prepare for later store operations and product upgrades.
Amazon sellers! Why not try these four techniques for analyzing the revision of competing products.