1. The necessity of creating a Twitter business account
Twitter is one of the most powerful social media marketing tools and is an ideal tool for introducing new products and services, reaching new audiences and promoting brands.
There are 1.3 billion people with Twitter accounts worldwide. On the one hand, 74% of people use Twitter to track their favorite brands, and 47% of followers are more likely to visit the corresponding website after seeing a tweet; 52% of Twitter users claim to have purchased products they first saw on the platform.
On the other hand, many people now use Twitter to complain about companies they are dissatisfied with. If the company is not on Twitter, then these complaints will be shared. Many companies now use Twitter as part of their customer service. If there is a customer complaint, it will be handled immediately on Twitter, and often turn potentially damaging publicity into a successful public relations campaign.
2. Create a Twitter business account
Step 1: Use a browser to visit the Twitter homepage or download the Twitter App on your mobile phone. Click the “Register” button on the Twitter official website homepage, fill in your name, mobile phone or email and date of birth on the account creation page, and then click the “Next” button in the upper right corner, as shown in Figure 8-5. When registering a business account, you can use the company name. If the company name is long, it is best to use an abbreviation or a brand name.
Step 2: Choose whether to check “Track where you see Twitter content on the web”. This step is completely voluntary. Click the “Next” button in the upper right corner.
Step 3: Confirm the information related to the account and click the “Register” button to complete the preliminary registration.
Step 4: Select the user to follow and then verify the email address. Twitter requires confirmation of the email. Check your email and click the link in the email from Twitter. After the verification is completed, the Twitter account is basically ready for use.
Step 5: Edit account information. After passing the preliminary registration, Twitter will guide you to complete some operations, such as adding an account avatar, filling in a self-description, linking the address book, filling in interests, following suggestions, etc. It is recommended to complete the filling when registering, because the higher the completeness and authenticity of the information, the more conducive it is to the operation of the account in the later stage.
Edit Twitter personal profile and homepage. A brand with a professional Twitter profile can make a good first impression on new followers, so every element of the profile should be used to expand the brand’s influence and inform the audience. A company’s brand page shows pictures of daily chemicals and the company’s long history.
The profile of a personal account should reflect the marketing function of the brand. The first is the account name, which is how users find the company account on Twitter. The same is true for the profile photo, because the account profile photo is displayed next to each tweet sent, so the profile photo is best to be the brand’s logo or reflect the brand’s characteristics. In addition, the setting of the title image is also very important and can be updated frequently. The title image will be displayed on the profile page. It can reflect current activities, provide information, or provide insights into the company culture. For example, a company’s title image highlights the brand characteristics of hamburger fast food.
At the same time, link to the company website in the personal account profile so that Twitter followers can easily click to the company website, and you can also change the website link as marketing needs change.
Providing a location can make the profile more personal and more real to visitors. This is especially important for small businesses with physical stores, so that customers can also find the store offline. If you are a multinational company, you can write the city where your headquarters is located.