WhatsApp is an important tool for cross-border e-commerce private domain traffic operations
WhatsApp marketing campaign
Mayonnaise brand Hellman launched a WhatsApp marketing campaign called WhatsCook to provide a personalized experience for Brazilian consumers. When customers registered for this campaign online, they were asked to send photos of items placed in the refrigerator so that Hellman’s chefs could guide them to cook food using the available ingredients. Through WhatsApp, users can get more direct and personalized service and guidance, and solve their problems in a timely manner. It proves how mobile messaging through WhatsApp is the best platform to solve the specific needs of consumers. This campaign generated 13,000 registrations and obtained 99.5% of “message-available group users”. It was a huge success in Brazil and then launched in Chile, Uruguay and Argentina.
Question: What is WhatsApp marketing? What are the benefits of WhatsApp marketing?