1.History and Current Status of Twitter
Twitter is an American social network and microblogging service company. The company is committed to serving public dialogue and was co-founded by Biz Stone, Evan Williams and Jack Dorsey.
Twitter allows users to update messages of no more than 280 characters (except Chinese, Japanese and Korean), which are also called “Tweets”. Twitter is described as “the text messaging service of the Internet”. This service was co-founded by Jack Dorsey and his partners in March 2006 and launched in July of that year. Twitter is very popular all over the world. According to the financial report released by Twitter, as of the third quarter of 2020, Twitter’s monetizable daily active users reached 187 million.
2.Twitter’s product logo
The meaning of Twitter is the call of a bird. The founder believes that bird calls are short, frequent and fast, which is in line with the connotation of the website, so Twitter was chosen as the name of the website.
Twitter’s blue bird icon is well-known to everyone. This little guy is named Larry Bird. In August 2011, Twitter co-founder Biz Stone confirmed in a conversation with Peter Stringer, the interactive media director of the Boston Celtics, that the bird was named after Larry Bird, a former NBA Boston Celtics star. In 2012, Twitter released a new logo – a simplified blue bird (no longer like the previous image of a chick), reflecting the company’s mature, confident and proud image. The bird is designed with overlapping circles, symbolizing that the interests and thoughts of netizens are connected and intersected through the network.
3. Twitter’s products and services
Twitter is a platform that provides real-time global events and hot topics for discussion, with 34 language versions. On Twitter, it also makes viewers more willing to see marketing links by clicking on pictures to a certain extent. At the same time, video marketing should be emphasized. Data shows that Twitter with videos attracts more than 10 times the participation. Since 93% of Twitter videos are watched on mobile phones, it is important to optimize videos for mobile devices.
4. Posting time
Users are more active on Twitter on certain days of the week or during certain hours of the day, which means they are actually more likely to engage with tweets. By identifying these days and hours and posting during them, users will get more impressions, thereby increasing engagement and getting a large number of clicks. According to statistics, tweets posted on Fridays, Saturdays, and Sundays have higher click-through rates than tweets posted on other days of the week. However, the activity of fans of different accounts varies, so it is necessary to use data analysis to count the online time of fans and prepare for posting during key time periods.
5. Personalization of tweet content
The key to using Twitter marketing is to show personality. The personalized characteristics of the brand being marketed should be reflected in the content posted, such as using special colors to customize posts and links, taking professional photos for profile pictures and cover pictures, or using a calligraphy-style logo to make your page stand out.
6. Get more attention on tags
If you want to get more attention on Twitter, you must be good at using the “#” tag, which can strengthen the connection with fans. Hashtagify and RiteTag are two useful tag tools. First, you can find suitable tags through Hashtagify. Enter the target tag keyword in the search bar of Hashtagify, and Hashtagify will generate tags that match this keyword (taking socialmedia as an example). After entering, the generated related tags are displayed in “basic mode”. At the same time, click the “table mode” button to display the popularity ranking of each tag, which is conducive to analyzing and selecting suitable tags. Second, you can check the relevance of tags through RiteTag. After determining a tag, you can use the RiteTag tool to check the relevance of this tag and the company’s Twitter account. First, enter RiteTag and authorize it to access the company’s Twitter account. After entering the account, enter the tag to be analyzed in “compose new tweet” to get the relevance of the tag. RiteTag uses colors to distinguish the strength of the correlation. Green means that the tag has a strong correlation, blue means that the correlation is average, and red means that the correlation is poor and is not recommended. By combining the two tools, you will get effective tags that suit you, thereby strengthening interaction with fans and attracting more people who are interested in the content of these tags.
7. Analyze data and classify features
Twitter provides users with an analyzer (Twitter Analytics) function, where you can check which tweets are the most popular in recent accounts. By analyzing the layout, content and other elements of these popular tweets, you can get a set of ways to make tweets. At the same time, you can learn from the advantages of other popular tweets and combine them with your own advantages, so that you can create tweets that are more popular with fans.