Before you can officially launch LinkedIn ads, you need to create an ad account. To create an ad account, you first need to log in to your personal LinkedIn account, click the “Work” button at the top of the homepage, and then select “Publish Ads”. On the CampaignManager page, add your account name, select the billing currency, and link your company’s LinkedIn homepage, then click the “Create account” button.
After creating an account, you need to create a new campaign. Creating a new campaign includes four steps: selecting a campaign group, setting up the campaign, adding ad content, checking the budget, and launching the ad.
1. Select a campaign group
To create an ad, you first need to select or create a campaign group. When creating a campaign group, you need to set the campaign group name, status, start and end dates, etc.
2. Set up a campaign
Setting up a campaign includes steps such as selecting a campaign target, selecting target customers, selecting an ad format, determining ad placement, and setting a budget amount and schedule.
(1) Select a campaign target.
When creating a LinkedIn advertising campaign, you need to choose from seven objectives, including awareness → brand engagement, consideration → website visits, consideration → engagement, consideration → video views, conversions → sales leads, conversions → website conversions, conversions → job applicants, etc.
Create a multi-layered marketing campaign by selecting the top objective (brand awareness), the middle objective (brand awareness), or the bottom objective (driving conversions).
(2) Target customer selection.
Next, you need to select the target group to be delivered from the target customer type. Target customers are accurately positioned by location, target customer characteristics (company, work experience, education background, personal characteristics, interests and features, etc.). Screening the target customer group helps to accurately target the target customer, focus on the customer’s intentions, behaviors, engagement, interests, and reach everyone involved in the decision-making.
(3) Ad format selection.
Next, you need to select the form of advertising, including single image advertising, carousel advertising, video advertising, text advertising, customized advertising, message advertising, and dialogue advertising.
(4) Confirm advertising delivery.
Next, you need to confirm advertising delivery.
(5) Set the budget amount and schedule.
Finally, set the budget amount and schedule. You need to set the daily budget, start and end dates, etc.
3. Add advertising content
After completing the promotion activity settings, click the “New Ad” button to enter the ad content creation page.
Add advertising content in the dialog box that pops up. A preview of the content will be displayed on the right side of the dialog box. After filling in, click the “Save” button to proceed to the next step.
4. Check the budget and start the ad
The last step is to check the budget and start the ad. Click the “Start Promotion” button to complete the ad creation.