You can conduct content marketing on LinkedIn by publishing company news.
1. Enter the news publishing page
On the LinkedIn homepage, click “Post News” to enter the news publishing page.
2. Select the role to publish content
Click your name in the “Publish Identity” window and select the correct company homepage or product page.
3. Publish content
(1) When publishing new content, you need to enter text in the text box, or click the “Photo”, “Camera” or “Document” icon to upload photos, videos or documents from your computer.
(2) When sharing an article or website URL, just paste the URL into the company news window.
(3) If you want to add a topic, you need to click “Add Topic Tags” and enter text.
4. Manage privacy settings
To manage privacy settings, first click the “Public” button next to your name as shown in Figure 7-10; then select the correct target audience. The visible range is “Public” by default.
5. Manage comment settings
If you want to change the comment permission settings, you need to click the “Everyone” button at the bottom of the page shown in Figure 7-10, set “Who can comment on your dynamics” in the comment permission settings that appear, and then choose which group to enable comments for.
After completing all settings, click the “Publish” button to complete the dynamic publishing.