Using selected groups to conduct content marketing is a common method in LinkedIn marketing. In the group, you can share valuable articles and event introductions, or discuss and interact through group articles, so as to help companies build business social networks, precipitate personal and brand value, and even import high-quality traffic to the company website. The reason why using groups to carry out content marketing can get a good return on investment is that there are always a lot of attractive high-quality content in high-quality groups, and high-quality content can attract more high-quality professionals to participate. The basic operations of group marketing generally include applying to join a group and creating a group.
1. Apply to join a group
Before joining a group, you need to switch the language to English, and then click “Work” → “Group” in sequence to enter the group.
Click the “Discover” button to enter the group search page.
Next, you can search by keywords to find the right group, browse the group’s profile, and try to choose the right group to expand your network.
After selecting the right group, you can click the “Request to join” button to apply to join.
2. Create a group
To create a group, you also need to enter the group portal and switch the language to English first. Click “Wk” → “Group” in sequence, and then click the “Create group” button on the right side of the page to create a group and enter the group creation page. Fill in the group information on this page and click the “C1reate” button to complete the group creation.