Instagram ads created through Facebook Ads Manager can use many custom features. You need to apply for a Facebook business advertising account. First, register a Facebook personal account, then fill in the corresponding information and upload the company’s business license in the advertising account application link. Finally, after the review is passed, the Facebook business account is successfully opened.
After applying for a Facebook business account, go to Ads Manager and click “Create”. You can choose two different processes to create and manage Instagram ads. The default is “Guided Creation”, which guides users through the steps required to create a typical Instagram ad, which is more suitable for novices. The other “QuickCreation” can better control the creation of Instagram ads. Experienced users who have created Facebook ads before can select “Switch to Quick Creation” to switch to quick creation.
Next, use Guided Creation to demonstrate the operation steps.
Step 1: Select the advertising goal. Ads Manager provides a list of goals. Once you select a goal, you’ll be prompted to name your campaign. The default name is the goal you selected (like “Brand Awareness”), but you can give it a more specific name so it’s easier to track your ad performance.
Step 2: Determine your target audience. This is set based on your target customers.
Step 3: Choose where to place your ads. There are two options: automatic delivery will show your ads to your audience wherever they perform well; manual delivery allows you to choose where to place your ads. For example, if you want to limit your ads to appear only in Instagram Stories or only in Instagram Feed, you can choose “Manual Delivery.”
Step 4: Choose your budget and schedule. You can choose a maximum daily budget, set a lifetime budget for the entire campaign, and choose to run your ads continuously or only at certain times of the day. Ads Manager provides options for ad optimization and bidding strategies. These can all be customized, depending on your advertising goals. When adjusting these options, use the “Estimated Daily” on the right to set the budget. The “Reach (estimated daily reach)” ratio can tell you how many people see your ad every day.
Step 5; Create an ad. The next step is to create the ad, including selecting the ad type, selecting images or videos, creating ad copy, selecting the ad payment method, selecting the CTA button, etc. If you want to track subsequent conversions through Facebook pixels or events on the website, you can pull down and set it up in the “Tracking” section.
After clicking “Confirm”, an Instagram ad is completed.