WhatsApp is a widely used communication application for smartphones internationally.
In addition to normal communication functions, such as sending messages, images, videos, documents, and geographic locations, it can also achieve cross-platform communication connections. In addition, WhatsApp has a business-oriented version of WhatsApp Business, which allows companies and customers to easily establish personalized connections, highlight product and service features, and respond to their questions at any time during the customer’s shopping process. WhatsApp has a wide user base around the world and has become a common marketing and communication tool in the field of cross-border e-commerce. There are more than 2 billion users using WhatsApp worldwide, and nearly 65 billion messages are sent through WhatsApp every day.