LinkedIn ads mainly include text ads, single image ads, carousel ads, video ads, promoted message ads and other types.
1. Text ads
Text ads appear on the right rail or the top banner of many pages. Most of these ads contain only text, and clicking on the text ad link can jump to the page specified by the ad. Text ads are simple and easy to use and can be used to obtain high-quality traffic and sales leads.
2. Single image ads
Single image ads include a picture and are directly displayed in the feed of the professionals you want to reach, including desktop and mobile terminals. The application scenario of single image ads is to be where the target customers stay so that the advertising content can be delivered to them in a targeted manner. Therefore, single image ads can obtain high-quality sales leads, increase engagement, and enhance brand awareness.
3. Carousel ads
Carousel ads allow multiple images to be displayed continuously in a single carousel ad format. Carousel ads can be customized to have unique images, titles, and target links. Carousel ads can tell interactive stories on desktop or mobile devices and showcase multiple products and services to share insights and obtain sales opportunities.
3. Video ads
Video ads can attract professional audiences by publishing native videos on desktop and mobile devices. Video ads allow you to tell brand stories, position yourself as a thought leader or share customer success stories, thereby attracting the attention of professional audiences with native videos at all stages of the buyer’s decision-making process.
4. Promoted message ads
Promoted messages include message ads and conversation ads, which are displayed in the messages or conversations of LinkedIn members. Promoted message ads are generally targeted at important customers, pushing them tailored message content to them in a timely and convenient manner.