(I) Voice call function
As we all know, in the process of cross-border e-commerce customer communication, if you use ordinary traditional phones to contact, not only will the roaming charges be expensive, but the time difference will also make people feel uncomfortable. However, using WhatsApp can completely avoid this situation. Normally, using WhatsApp to make voice calls with foreign customers is completely free, and the call quality is very high. Therefore, in international trade, if there are some important things that require telephone contact with foreign trade customers, WhatsApp, a social tool, is usually used.
(II) Chat function
There are many social software used for chat tools. Why do users like to use WhatsApp? In fact, this is related to the advantages of WhatsApp itself. Compared with other social software, WhatsApp can save all information in real time. That is, no matter whether WhatsApp is online or offline, or the phone is turned off, as long as we open WhatsApp, all the messages sent by customers before will be displayed, and every important message sent by the customer will not be missed. This is why many foreign trade people like to use WhatsApp to contact and maintain foreign trade customers.
It is precisely because of WhatsApp’s convenient chat function that many companies use WhatsApp as an important tool for customer service systems.
(III) Create a group
WhatsApp group is one of the most widely used features in WhatsApp. Many users join groups related to friends, family, classmates, colleagues, and personal interests. This is the most effective way to build a community of like-minded people.
In short, WhatsApp is an important cross-border e-commerce social media marketing tool. However, whether it is using WhatsApp to contact customers or establishing groups to maintain customers, it is through the active use of WhatsApp that the company’s foreign trade business can be effectively developed.