(1) Navigation structure optimization
Website navigation is very important for helping visitors quickly find the content they need. It can also help search engines understand what the webmaster considers important.
①Use breadcrumb navigation.
Breadcrumb navigation is a row of internal links at the top or bottom of the page that allows visitors to quickly return to the previous section or root page. Many breadcrumb navigations set the page with the broadest content (usually the root page) as the first link on the left, and list more specific sections on the right.
②Use site map.
Site map is a means of auxiliary navigation, originally designed for users to help them quickly reach the target page. Setting text links in the site map can, to a certain extent, make up for the shortcomings caused by the inability of web crawlers to recognize images and dynamic web pages. The site map should also highlight the key points and try to give the main content and links instead of all the details. It is not advisable to put too many links on one page.
(2) URL optimization
Simple URLs are easy to convey content information. If the URL is extremely long, cryptic, and contains few recognizable words, visitors may be put off.
Some users may use the URL of the page as anchor text to link to your page. If the URL contains relevant words, it tells users more about the page than an ID or strangely named parameters.