“Internet celebrities” are Internet celebrities, which refer to people who become popular because of an event or a behavior in real life or online life, or people who become popular because of long-term and continuous output of professional knowledge. They become popular because their own characteristics are magnified under the influence of the Internet, which is consistent with the aesthetics, entertainment and spectator psychology of netizens. They are sought after by the Internet world intentionally or unintentionally and become Internet celebrities. Therefore, the emergence of “Internet celebrities” is not spontaneous, but the result of the comprehensive effect of the interest community such as Internet celebrities, Internet promoters, traditional media and the psychological needs of the audience in the Internet media environment.
“Internet celebrities” are “spiritual leaders” in a certain niche field. They form distinct personality traits through value output and gain fans’ following. They are active on various social networking sites and interact frequently and enthusiastically with fans through live broadcasts, recorded broadcasts (short videos), barrages and other forms. When the number of fans accumulates to a certain scale, the “Internet celebrity” economic channel can be opened, and “Internet celebrity” stores, advertisements, “Internet celebrity” IP, and personal brands can be opened to realize the commercial realization of “Internet celebrities”.