On the homepage of the AliExpress APP, there is a column for “Internet celebrities” – ‘Fan Zone’, and there is also a column related to “Internet celebrities” – “Community” in the middle of the homepage.
After entering the “FanZone”, you can directly find the entrance to the AliExpress live broadcast “ALIEXPRESS LIVE” and the AliExpress blog “STAR BLOGGER”. At the same time, the “FanZone” will also recommend the status of “Internet celebrities”. Consumers can simply press the + button in the upper right corner to follow. In addition, AliExpress currently has a special evaluation of the most influential “Internet celebrities” in 2017.
Of course, no matter what model, the “Internet celebrities” on AliExpress are more responsible for “bringing goods” and attracting traffic. They mainly play a marketing role, not a certain “Internet celebrity” really wants to build a brand. In addition to AliExpress, Russian e-commerce platform Tobox, Southeast Asian e-commerce platform Shopee, etc. are very concerned about the “Internet celebrity” economic model. This model is undoubtedly a new opportunity in the era of cross-border e-commerce where traffic acquisition is becoming increasingly difficult.