Amazon brand filing is the best way to prevent copycat sales, but many sellers will be rejected when filing their brands. Let’s analyze the reasons why Amazon brand filing is rejected.
1. No response from Amazon
After three working days or more, there is still no movement in the background, that is, Amazon does not respond. In this case, the following suggestions are made:
1) Contact seller support to reflect the situation, and ask the Amazon team to support and assist in brand filing;
2) Resubmit the application in the background, and send a screenshot of Amazon’s reply on the successful brand filing to seller support, reflecting that no response from Amazon has been received, and indicating that the application has been applied again, and asking seller support to contact the team responsible for filing to follow up on the case.
If the seller’s brand filing is still under Amazon’s acceptance, the filing application cannot be submitted again. Amazon will prompt the seller when the seller submits the application. XX (brand name) is waiting for Amazon’s processing. If you apply again, you need to delete the previous application.
2. Submitted images are unqualified
If the LOGO is PS, it is impossible for Amazon to find it; if the image is processed according to Amazon’s requirements, such as a pure white background, Amazon will suspect that the image is downloaded from other websites, which is not acceptable.
The suggestions are as follows:
1) Prepare two to three images of the LOGO printed on the product and packaging;
2) Take photos directly, the LOGO and the complete product must be clear, and no processing is required after shooting (it needs to be less than 1M, otherwise it cannot be uploaded).
3. Submitted website is unqualified
Amazon requires a valid website to verify whether the seller’s brand is eligible to register the Amazon brand.
A seller’s brand is eligible to register the Amazon brand only when a brand displays a website or a brand on the seller’s company website.
The suggestions are as follows:
1) Use a website with the brand name as the suffix;
2) Use an English website;
3) Company description, address, contact number, contact email, brand logo and other information (consistent with the information in the account);
4) The product title on the website needs to start with the brand name and have a purchase button (it cannot be displayed without being sold to the public).
4. The submitted email address is unqualified
The brand record will require the seller to fill in the Company Email. Remember, this email address cannot be filled in with an ordinary email address. It must be the brand name as the email address suffix.
The above is an analysis of the reasons for the rejection of Amazon brand record shared with sellers. I hope it will be helpful to Amazon sellers. Lianlian International always pays attention to every little thing of the sellers, and will also bring articles on related aspects in future articles to help sellers operate better.