To understand the brand registration and follow-up sales complaints, you must first understand what Amazon follow-up sales means?
Amazon follow-up sellers do not need to edit products, text, content and pictures to sell products, which means selling the same products under listings established by other sellers. There are three forms of follow-up sales on Amazon: follow-up sales New; follow-up sales Used conditions; follow-up sales Refurbished.
Before complaining about follow-up sales, let me first put forward a few premises and misunderstandings:
1. Others and you both get goods from the same factory. You have registered the brand and made a record, etc., but the other party has not. Can you complain to the other party?
Answer: Of course you can. But remember that the premise of follow-up sales is that the follow-up seller’s product must be exactly the same as the product being followed. This exact sameness not only refers to the appearance of the product, but also includes brand authorization. If you have a brand, but the other party does not get your authorization and follows you, it is a fake.
2. Does it mean that if you have registered your trademark on the Amazon platform, others can no longer follow you?
Answer: Of course not. If someone follows you, Amazon will assume that the product is exactly the same as yours (see the previous article). If you have registered your trademark, you will have the right to complain about follow-selling.
How to complain? Of course, you need to prove that the follow-seller is different from your product brand. If you cannot prove that the follow-seller is a fake, then Amazon will directly assume that the other party is your legal distributor.
3. Can you allow others to follow you first, and wait for others to help you make your listing popular before complaining?
Answer: This is a very common and wrong idea. If someone does not follow you, he does not know how your listing is selling, and he cannot estimate it. He dare not stock up on it. Once he tastes a little sweetness from following you, how can he give up easily? Maybe he has stocked up a lot of goods for this listing and is waiting to be digested!
If you find follow-selling, you must kill it immediately! Absolutely not tolerate it!
Then let’s talk about the preparations for complaints:
1. Register a brand and register it. This requires contacting Amazon’s Amazon brand registration and review website to handle it.
2. Make your own product packaging and put the packaging logo details on the product picture. If it is a product such as clothing, you can make a tag and display the details of the tag. If the product logo and packaging have detailed pictures, the success rate of the complaint will be much higher.
Note: You know whether you are a mainland product, and the follower knows it, but Amazon doesn’t know! Whether you are a newly registered brand or a mainland product, if you want the seller to support and agree to your rights protection, you must show evidence of a regular brand! Packaging is really important, especially for products that do FBA. If you register your own brand, you should show some branding momentum. It’s not that you write a brand in the title of your product and it’s a brand – in fact, this is easy to attract complaints. When the customer receives the goods and finds that the tag on the product is another brand, or there is no brand logo at all, it is very likely to complain that your product does not match the description. If this happens, Amazon is likely to delete your listing.
3. Make a test purchase, that is, TEST BUY. How should a test purchase be done? Use a small account (do not use the buyer account that comes with the seller’s account) to buy the products of the follower, and leave a US address.
Next is how to file a complaint. There are several ways to file a complaint, so be sure to read them carefully.
1. Modify your own product listing
Modify your own listing. This method is relatively old, slow, and risky. The premise of choosing this method is that the seller still has editing rights to the listing being followed. The method is to modify a small part of the listing. This method is also difficult for the follower to find out, and it is risky and more suitable for novices.
2. Complain about infringement as the right holder
https://www.amazon.com/gp/help/reports/contact-us
Registration number and other information that can be filled in. Pay attention to the uppercase and lowercase letters of the brand name
3. Complain as an Amazon buyer through test buy
http://www.amazon.com/gp/help/reports/contact-us
Reminder: If you are sure that the counterfeit seller’s product is not up to standard, it is recommended to test buy and obtain evidence to increase the success rate of the complaint.
4. Complaints about infringement of follow-selling on Amazon through trademark certificates:
Key points for Amazon follow-selling complaints:
(1) ASIN/ISBN and product name on the product details page
(2) The store and company name of the reported merchant
(3) A brief description of the policy terms that have been violated
(4) Evidence of violation (the most important thing)
(5) Order number of the product purchased on Amazon US
(6) Copy of trademark registration certificate
(7) Proof of purchase of the trademark UPC barcode
(8) Test photos of the purchased product
(9) Your contact information (including address, phone number, email)
(10) A statement that you are aware of the penalties for perjury, ensuring that the information in the notification is accurate and confirming that you are the trademark owner or authorized by the trademark