What should be done in the daily work of e-commerce operations? Product listing, store order brushing, advertising, and opening direct trains are certainly part of the work, but if the understanding is limited to this level, it is not a qualified operation. All the work of e-commerce operations needs to be responsible for performance, and the goal is to drive performance growth. Under this goal, any factors that drive performance growth should be included in the scope of work.
If you run a store, you may need to know what the main products to be launched this quarter are, and then you need to do market research and research the data of your competitors. The subsequent preparations may focus on the promotion of some products, and you need to decide the allocation of marketing resources and human resources. So you need to have transaction experience and communication and coordination skills.
After you decide to promote the product, you should do the basic work well. Some of these details need to be done by you, and some need to be done by you. After you arrange someone to do the sales work on the shelf, you need to adjust your strategy accordingly. So you need to record data, you need to read data, and this is how you adjust your strategy.
If your competitors compete with you, then you need to study their competitive strategies again and consider what you are going to do. When you can break down performance goals into specific problems, it becomes clear what should be done. Understanding the boss’s goals, improving performance, and solving problems are all daily operations.
To summarize, a company’s e-commerce operations generally require the following five things:
First, be responsible for the company’s e-commerce platform operations, including event planning, online publicity and promotion, event planning, brand positioning and packaging, and daily operations;
Second, conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, guide artists to optimize pages, increase search volume, and promote sales;
Third, be responsible for collecting market and industry information, analyzing competitors, paying attention to changes in competitors, selecting marketing strategies such as funding and pricing, and providing effective solutions based on store advantages;
Fourth, be familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;
Fifth, conduct statistics and analysis of the latest data every day, and take targeted operational measures based on changes in data.