From the time a product is put on the shelf to the time it is delivered to overseas buyers, in the entire process, sellers must grasp every important link, so that disputes can be effectively resolved. To reduce the occurrence of disputes, sellers must find a main line, optimize each link, and achieve perfection.
1. Good product selection
During the product selection stage, sellers need to be aware of preventing disputes and choose products suitable for sale on the platform.
First, pay attention to the quality of the products when selecting products. Poor quality products can easily lead to quality disputes in later sales.
Second, pay attention to whether the products infringe copyright when selecting products. Every cross-border e-commerce platform prohibits the sale of infringing products. Once verified, the store will face penalties. At the same time, the sale of infringing products is also very likely to cause disputes between buyers and sellers, and once the buyer files a dispute, the seller will definitely lose.
2. Good product listing
(1) Title
Although the title does not contain much content, it can still cause unnecessary disputes if not paid attention to. If the seller’s page information is inconsistent when publishing a product, it will cause the information on the same page to be contradictory or unclear.
① The unit of measurement in the title is inconsistent with the unit of sales method. The seller must ensure that all page information related to the description of the sales unit of measurement (such as title, attributes, sales method, detailed description, etc.) is completely consistent. The seller shall be responsible for disputes caused by inconsistent descriptions.
② Add descriptive words in the product title that are inconsistent with the actual attributes of the product itself. These words may bring some exposure, but also lay the hidden dangers of disputes.
(2) Product pictures
Product pictures are one of the important factors to attract buyers to click. When buyers view the main picture of the product, they will have a preconceived idea that the price shown in the main picture of the product includes all the products displayed by the seller, especially accessories with strong correlation.
For example, when a buyer sees a skirt, the first thing he thinks is that the seller is selling the skirt and the belt that goes with the skirt. If the skirt sold by the seller does not include a belt, and the detailed description of the product does not inform the buyer that the skirt does not include a belt. Then the buyer who is looking forward to the skirt and belt will likely file a dispute after receiving the goods. Once such disputes are escalated to the platform for adjudication, the seller will not only lose and be ordered to refund, but also be counted in the seller’s liability adjudication order.
Therefore, when sellers publish product pictures, try not to add other irrelevant products to avoid unnecessary misleading. If related accessories are used for the purpose of shooting effects, it is necessary to clearly point out in a prominent position in the product description that the product sold does not include accessories to avoid misleading buyers and causing unnecessary disputes.