For sellers who are new to the platform, it is very important to be familiar with the relevant policies of Wish backend in advance. Familiarity with the policies can help sellers better understand which indicators are more important and which “red lines” cannot be touched in operations. In addition, being familiar with the policies is also helpful for sellers to improve the success rate of appeals.
① The appeal must clarify the reason
No matter what kind of appeal, it must be clear why the appeal is needed, so that the appeal is more targeted. Wish will also indicate the reason for the violation in the violation record. Sellers need to explain the reason for the violation and how to avoid the violation in subsequent operations in a targeted manner according to the requirements of Wish customer service.
If the evidence provided by the seller’s appeal is not sufficient to prove that similar situations can be avoided in subsequent operations, it will be rejected by Wish customer service and the seller will need to resubmit the appeal.
② The appeal must provide evidence
For example, if an order is refunded due to long delivery time, if the seller has objections to the handling result, it is necessary to provide evidence to prove that the order was delivered within the required time. The evidence can be a screenshot of the logistics information (including delivery information) and the user’s receipt information. If it is a product infringement complaint, you must submit relevant brand certification or sales authorization, or re-edit the product list to remove the infringing information.
③ Complaints must be timely
If there is a violation record in the store, in order to avoid the subsequent adverse impact on the total sales volume and further losses to the store, the complaint must be made in a timely manner.