1. Other store activities
In addition, there are also store activities such as shopping vouchers for platform activities (sellers participate within the specified time) and store interactive games, which can be found on the “Marketing Activities-Store Activities” page. It should be noted that sellers have a systematic plan for the methods and interactions of multiple on-site marketing, such as time nodes, discount strength, number of activities, etc. It is best to establish a unified marketing activity plan record or node record table to clearly understand whether the maximum discount strength of multiple activities overlapping in the current and future time will break the profit bottom line, so as to avoid the situation where the store suffers losses due to overlapping activities (except for diversion and strategic losses).
2. View the effect of marketing activities
After the store activities are set up, you can view the effect of the activities through “Data Vertical and Horizontal-Business Analysis-Marketing Assistant”. The main function of the marketing assistant is to help platform sellers analyze the effects of related marketing activities, and provide the necessary data support for activity products to improve the selection efficiency of sellers’ activity products, and help sellers effectively select and judge activities based on data. This tool mainly analyzes the marketing effects of two dimensions: store activities and platform activities. Due to the limited platform activities, the marketing assistant is mainly used to analyze the payment amount brought to the store by the store activities most of the time. Only after the store participates in platform activities will there be platform activity marketing data, and the analysis data of the two are similar.