Amazon sellers create explosive products, the quality of the product is the inner beauty, then the listing page is the outer beauty of our packaged products. In order to make our products more attractive to others, the first thing to do is to package. As the saying goes, both inside and outside. For many sellers, their listing optimization is not very in place, so the product has no exposure, conversion and ranking. If we want to do a good job of listing ranking, we must first understand the ranking rules of listing. Therefore, to improve Amazon ranking, what we need to do is to understand the factors that affect the A9 algorithm and carry out targeted optimization. There are mainly the following factors.
1. Title keywords.
In the title of the product, as many keywords, hot words, long-tail words, brand words, specifications, etc. as possible should be included, and the keywords should be placed at the front of the title to better improve the weight. The ranking of keywords should also be carried out according to certain rules. For example, put the specifications before the long-tail words to ensure high readability, so as to bring a better experience to buyers. Do not use some irrelevant keywords and repeat the keywords. The product name and search keywords cannot be repeated.
2. Keyword conversion rate.
Which keyword buyers use to buy your product is also an important indicator of product quality. Because if a keyword has a high click-through rate, but the number of people who actually buy it is small, it is not conducive to improving product rankings. Therefore, the A9 ranking algorithm hopes to ensure that this keyword can not only bring in traffic, but also bring conversions.
3. Product sales.
Amazon’s ranking rules evaluate the recent sales and historical sales of products, but this does not mean that the higher the sales, the higher the ranking, because the system depends on the sales of the product. For new products with large recent traffic and high conversion rates, it is also possible to rank higher than old products. Therefore, we should optimize various factors as much as possible to guide buyers to praise and improve product rankings.
4. Product praise rate.
The number of products is an important indicator for determining product weight, because buyers’ evaluations can directly reflect the quality of the product. Therefore, we should also guide good buyers to give good reviews; deal with bad reviews in a timely manner to avoid unnecessary influence and reduce product rankings.
The above is an introduction to Amazon listing ranking rules. I hope the above content will be helpful to sellers. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.