Optimization methods for mobile terminals:
①If the seller’s brand is not well-known, the brand name can be omitted at the beginning of the title. The title displayed in the search results on the mobile terminal has been reduced to a small size. What the seller needs to do is to make consumers see it clearly in the second when they scroll down.
②Features (later combined Bulet points) content needs to be carefully considered before sorting. Since Bulet Points only display three items, sellers need to select short descriptions that best reflect the product selling points and consumer needs. Sellers can study the product reviews of competitors and understand consumer needs, so as to make the most reasonable sorting and improve product conversion rates.
③The A+ page on the mobile terminal is more important than that on the PC terminal. The product description on the mobile terminal is the first place where consumers get product information besides the title, but the product description on the mobile terminal is often not fully displayed if it is not clicked in. Therefore, the A+ page is more important than ever. A+ pages can use pictures and texts to show product details and features more clearly, which not only makes up for the shortcomings of insufficient main pictures, but also directly presents the content that the product description wants to show in front of consumers, avoiding the phenomenon of consumer loss due to lack of display.
④ When the number of booths on the mobile terminal decreases, PPC advertising fills the gap. By comparison, there are only 17 booths under the keywords on the mobile terminal, while the number of booths on the PC terminal can reach more than 20. Products that may have been ranked on the second page on the PC terminal can only be ranked on the third page on the mobile terminal. Products that were originally ranked on the tenth page on the PC terminal may fall out of the 20th page on the mobile terminal, resulting in the product not being displayed. In this case, PPC advertising fills the gap, because good advertising can not only increase orders and traffic, but also allow sellers’ products to gain a place on the mobile terminal where booths are scarce.
⑤ Without affecting the overall beauty of the product picture, the text on the picture should be as large, bold, and dark as possible. This is because the pictures on the mobile terminal are very small, and there is no function of automatically enlarging when the mouse is moved over on the PC terminal. Small light-colored words are basically non-existent on the mobile terminal.
⑥ When editing a listing, fill in the product information as completely as possible. Because this part of the content is actually telling consumers that their needs can be met by the seller. Amazon’s mobile terminal is very careful, and it distinguishes between the product description (Description) and features (Bullet Points) on the PC side. The Description is a long description for consumers who like to be picky; while the Bullet Points (Features) and the product information table are integrated into the same column, which is designed for those consumers who like to make quick decisions.
In addition, do not write all the information in the product description, but fill it in various parts of the background as much as possible, so that you can use the Amazon system to compile a table. Because if the product description is long and the information needs to be searched, it is a waste of consumers’ time and may cause consumer loss.