(1) Concept of Window Marketing
AliExpress window recommendations are resources that the platform rewards sellers. Window recommendations can increase product ranking and improve product exposure. When buyers search for a keyword or category and come to the search results page, they will see the natural ranking results. Window recommendation positions are based on the natural ranking results, and AliExpress gives sellers additional ranking privileges for their products, thereby improving the AliExpress ranking of their products.
80% of orders on the AliExpress platform are generated by buyers on the search results page after searching. Sellers use AliExpress window marketing to increase product exposure and achieve marketing goals. AliExpress’s window does not have a specific display position. It is just a resource that the platform rewards sellers with to increase product exposure based on the level of the store. The higher the seller’s service level, the more window positions the store will get, and the more exposure it will get.
The number of window positions is closely related to the seller’s service level. Therefore, in order to increase the number of window positions for a store, it is necessary to reduce the number of orders with bad experiences and improve the store’s dynamic rating, thereby improving the store’s service level. The store level and position are updated on the first day of each month, so the seller’s service level should be maintained or improved every month to avoid a decrease in the level and a decrease in service.
(2) How to set up showcase positions
Enter the “My AliExpress” homepage, view the seller’s service level in the “Seller Performance Center” area, and view the corresponding showcase recommendations in the “Store Dynamic Center”.
Sellers can select “Product Management-Manage Products-Selling” on the seller’s backend homepage, and then select the product to be recommended in the showcase. Click the “More Actions” menu on the right after selecting the product, and select the “Showcase Recommendation” option. Due to the shortage of showcase recommendation resources, even if the seller’s service level is excellent, a store can only have 3 showcase positions, and each showcase position is valid for 7 days. Therefore, sellers need to carefully consider the specific products to be recommended in the showcase. Generally, they will choose to recommend the main hot-selling, new or profitable products.
Platform Activities
Platform activities are free promotion services launched by Alibaba Global AliExpress for global sellers. It is one of the most effective marketing tools of AliExpress, which can help stores achieve high exposure, high click-through rate, high conversion rate and other goals.
Select “Marketing Activities – Platform Activities – Platform Activities Registration” on the seller’s backend homepage, and then view the content of the platform activities. It is worth noting that there are many types of platforms, including limited-time and limited-quantity discount activities on platforms, SuperDeals, new products, hot products, flash sales, Russian group purchases, trials, wireless gold coin exchange investment promotion, etc. Sellers should choose appropriate activities to sign up for according to their own needs.