In addition to selecting pictures according to various requirements, sellers who want to create excellent main pictures must meet three conditions: the picture background is simple and the product theme is prominent; master the color matching skills; and the matching text is concise and clear. In the specific creation, we must start from two aspects.
(1) Pre-shooting.
① Preparation of various shooting equipment
A camera suitable for shooting still life (preferably with macro function), a tripod, a light (essential for indoor shooting, it is recommended to prepare more than 3 lights), etc. If conditions permit, you can directly purchase professional photography background cloth or paper; if funds are limited, you can purchase full-size white cardboard to make a simple background.
② Preparation of product ornaments
If the product is small, you can first use a cardboard box to make a photography table, then spread the white cardboard on the cardboard box, and then pose for photos according to the characteristics of your own products. When the product is clothing, if there is a model, first straighten the wrinkles of the clothing, then let the model wear it neatly, and then shoot (at this time, you can stick white cardboard on a white wall as the shooting background); if there is no model, you still need to straighten the wrinkles of the clothing first, and then lay it flat on the photography table for shooting. If the product is a pure white wedding dress, when shadows cannot be avoided even by lighting, it is recommended to use a pure blue background for shooting, and then use image processing software to replace the background later.
③ Shooting
First, take more photos to find inspiration and feel, so as to better interpret the product, and ensure that at least 1 main picture and 6 auxiliary pictures can be selected; then try to shoot from multiple angles (except for clothing products). Shooting from multiple angles can compare the best side of the product. For example, macro shooting is suitable for shooting some small and exquisite products. If you have a 100mm or 60mm macro lens, you can use metering and large aperture to shoot.
(2) Image post-processing and key points
① Reject impurities
The background of AliExpress product images is required to be white or solid color. A completely white background may seem simple, but it is difficult to take a good picture due to the influence of thousands of lights, shadows, angles and other factors. There are often various impurities in the picture, so it is necessary to use hoshop for processing later.
②Multiple pictures and detailed pictures
It is very convenient for mobile buyers to view multiple main pictures of the product by sliding the screen left and right, but it is necessary to click again to view the detailed description of the product. Therefore, it is recommended that sellers make full use of the main picture and try to let buyers understand the basic situation of the product through the main picture through multiple pictures and detailed pictures.
③Do not add watermarks, text and borders
It is recommended not to add text, watermarks, etc. to the pictures of the products. Watermarks will affect the beauty of the pictures, and adding text to the pictures may not be clear to mobile buyers. It is meaningless to put it, but it will affect the beauty. The logo of the store and brand can be placed in the upper left corner, with the basic requirement of not blocking the product.
④Control the file size of the picture
When mobile buyers visit, if the network is unstable, it may open and load slowly, and buyers may not have the patience to wait for the loading to complete. Therefore, sellers can try to save the image in Web format in Photoshop while ensuring clarity, and adjust the “quality” number to get the best clarity.
After optimizing the product image, be sure to check the real display effect on the AliExpress mobile terminal to determine whether further optimization is needed.