AliExpress store marketing settings can effectively encourage customers to make transactions. In the early stage of the store, sellers can focus on creating limited-time and limited-quantity discounts and store-wide discounts, coupon group collection and targeted delivery when setting up discount activities. The specific approach is to always put the promoted products in the limited-time and limited-quantity discount activities, and other products in the store-wide discount activities. In this activity, as long as the buyer has added to the cart or collected it, the seller should promptly stimulate the buyer to place orders as much as possible through “real-time marketing” or “targeted coupon distribution”. If necessary, the “buy and get free” method can be used to increase the purchase probability. Because in the early stage of the store, as long as the cost is grasped in time, more orders are the hard truth. Since the full-item and full-reduction activities are calculated in an additive manner, novice sellers should not set up these two activities at the same time when they do not know how to evaluate the profit of the product after adding various promotional offers, so as to avoid miscalculation and loss. The purpose of the marketing activity is to attract more people to place orders, so more popularity is needed to assist. Sellers can choose to carry out activities during the time period with more people and end the activities during the time period with less people. Sellers can achieve their promotion goals through different marketing strategies.
(1) Limited-time and limited-quantity discounts
Limited-time and limited-quantity discounts are a store marketing tool that allows sellers to select promotional products and promotional time, set promotional discounts and inventory, and use different discount levels to promote new products, create hot products, and clear inventory. Sellers can use the “Hot Products” of “Data Horizontal” to select promotional products, optimize product information in advance, and then create promotions. The advantages of this activity are: there is a clear discount mark on the main picture of discounted products in the entire store, there is additional exposure on the buyer’s search page Sale items (promotional products), and there are discount reminders in the buyer’s shopping cart or favorites.
(2) Instant discounts for all stores
Instant discounts for all stores are promotional rules that sellers set based on their own average order value, which can stimulate buyers to buy more and increase their average order value. If combined with the “Product Interlinking Tool” to recommend related products, the effect of instant discounts can be greatly improved. The advantages of this activity are: the instant discount mark on the search page increases additional exposure, the obvious mark on the store homepage attracts buyers’ attention, and the mark on the product details page further stimulates buyers to place orders.
(3) Store Coupons
Store coupons are a store marketing tool that allows sellers to set discount amounts and usage conditions, and buyers to use them within the validity period to enjoy discounts. This tool can stimulate buyers to place orders and repurchase, thereby increasing purchase rates and average order value. Multiple store coupon activities can be set up in the same time period to meet the needs of buyers with different purchasing power, thereby obtaining more orders. The advantages of this activity are: it can be promoted in the All Coupons area on the buyer’s page, there is a clear mark at the top of the product details page, and the platform email can be directly recommended to buyers, etc.
(4) Full Store Discount
Full Store Discount is a discount tool that can set different discounts for all store products in batches according to product grouping, which can help sellers quickly increase traffic and sales in a short period of time. Different discount levels are set according to the profit margins of different groups, and products with discounts of more than 10% are more likely to be sold. The advantages of this activity are: the main image of the discounted products in the whole store has a batch discount mark, the buyer’s search page SaleItems has additional exposure, and the buyer’s shopping cart or favorites have discount reminders, etc.
(5) Affiliate Marketing
Affiliate marketing is a traffic-generating marketing that contributes greatly to the initial traffic of the store. Novice sellers must open this channel. After opening it, it is recommended that sellers do not add products to the hot product plan immediately, but can promote the main products in the main promotion plan. After two weeks, when the product’s operating data is available, you can combine it with the order situation of affiliate marketing and select a few products from it to put in the hot product plan. This can minimize the possibility of making mistakes in product selection and promotion.