Amazon product reviews are displayed on the Listing details page, which has a great impact on the weight of the Listing. If a listing has a bad product review, it will not only be downgraded by the system, but customers will also be suspicious and negative about it and quietly leave.
However, product reviews are different from the Listing optimization factors mentioned earlier. They are left directly by customers, and the dominant power is not in the hands of the seller. Even so, sellers should try to ensure that their products have better reviews, expand knowledge, and obtain higher star ratings on Amazon. This is the goal and direction that sellers should run through operations.
Data shows that the conversion rate of a Listing with good reviews and a Listing without reviews is about 7% different when other factors are the same (the conversion rate of a Listing with good reviews can reach about 15%, while the conversion rate of a Listing without reviews is only about 8%). This is to let sellers see the important role of product reviews in affecting order conversion rates.