What are the reasons for the low reply rate of foreign trade emails?
1. Untimely quotation.
After receiving the quotation, you should reply to the customer in time and communicate with the customer in the next step as soon as possible, so that you are more likely to get a further reply from the customer. If you find that the inquiry is not timely and the quotation plan is delayed, the customer has no need and no time to wait for you, and will feel that you are not valued, so he will naturally choose not to reply.
2. Communication skill level.
Customers come from different countries and regions, with different cultures, habits, and communication methods. You must have appropriate communication methods to communicate with customers, and improve the accuracy in a targeted manner, so that the effect of communication will be apparent.
3. The quotation is too high.
Customers are generally very concerned about the quotation you give him. The quotation is based on the basic market behavior benchmark and is slightly modified according to customer needs, but remember not to deviate too much from the baseline. If the price can be accurately calculated and competitive, the possibility of customers replying to the email will naturally increase.
4. Answering irrelevant questions.
The content mentioned in the information is not what the customer asked, but runs counter to the customer’s requirements, and answer the questions raised by the customer as accurately as possible.
5. Anxiety.
Ordinary newcomers in foreign trade are eager to achieve success, and they give up when they see that the customer has not come back. Or the customer has not replied for one day, so they send more emails. Ordinary foreign customers check their emails before leaving work. Be natural and orderly after the letter, and don’t be too hasty.
6. False quotation.
Many customers consult just to cross the river by feeling the stones, or to investigate and understand the market. This also requires us to deeply analyze customer information and the purpose of inquiry, and not to waste time and energy on those meaningless false quotation.
7. Understand whether the customer already has a stable supplier.
If the customer has already cooperated with other suppliers, then other suppliers will not be considered during this period unless there is an error or other reasons. This is of course relatively rare. After all, the overall level of Chinese suppliers is actually quite good. Salesmen can understand whether the customer has a stable supplier in the process of communicating with customers.