On Amazon, flash sales are a powerful tool to improve product rankings and attract more customers, but once the promotion ends, traffic and sales may drop rapidly. The following suggestions are for stabilizing rankings and sales after a large promotion:
(1) Maintain review maintenance. : Ensure that the average star rating of the product does not decrease. Actively deal with negative reviews, contact buyers, understand the problem, and provide solutions. Work hard to delete negative reviews and improve star ratings.
(2) Email marketing: Use email marketing to provide discounts and promotional information to old customers, give old customers more discounts through traffic pools, and promote products with low sales.
(3) Keyword management: After the keyword hits the homepage, do not rush to reduce prices and promotion costs, and do not rush to adjust prices. Even if funds are limited after the promotion, advertising should continue to run. By adjusting the advertising Acos, gradually reduce keyword bidding and stabilize rankings.
(4) Off-site promotion: Use off-site promotion channels such as Facebook ads and discount websites to guide traffic. Off-site capabilities required: In order to attract customers and consolidate sales and rankings, deal123_net provides product discounts.
(5) Giveaway: Continue to use Giveaway to increase product traffic and exposure, and create video promotions to increase product awareness.
(6) Off-site flash sales: Carry out off-site flash sales for two consecutive weeks to increase sales through off-site traffic.
(7) Product and service quality: Improve product quality, provide excellent customer service, solve problems in a timely manner, and improve product experience. This is particularly important for maintaining rankings and increasing sales.
(8) Exact match advertising: Use the exact match advertising model to obtain stable traffic and target advertising marketing to keyword positions.
Use coupons.
(9): Continue to offer product discounts to prevent rankings from falling. In order to adapt to the market, gradually adjust the discount range.
(10) Review and optimize: Evaluate the product and restore the previous strategy in a timely manner. If the product price was lowered during the promotion, consider adjusting the price back to the original price.
The above strategies can help sellers rank and sell smoothly after the promotion. The key is continuous efforts and careful strategy adjustments. Maintaining traffic and sales takes time and effort, but it can help sellers achieve long-term success.