Merchants familiar with Amazon should know that Amazon will have a certain tendency of new product traffic, especially when the product has just been on the shelves for 2-4 weeks, your product will be displayed more in the search results and the ranking will be faster than usual. At this stage, we also call it the golden period of new product traffic. How should merchants make good use of this stage to maximize the effect? You can start from these aspects.
Step 1: Optimize your brand listing
1. Key points of new product listing titles
Title weight: decreasing from left to right
Title layout: core keywords in front, brand in the middle, selling points in the back,
Title character count: 80-120 characters suitable for mobile terminals PC
Title note: bury 2-3 core keywords
Key points of new product listing searchterms
Write 100-200 more in the early stage and gradually streamline them later.
Use isellerpal to analyze keywords and grab opponent keywords
2. Image optimization
Number of pictures: 7
Image layout: white background main picture, selling point picture, function picture, scene picture, packaging picture.
Photo note: selling points and photos cannot be disconnected, coherent, and form a strong association.
Step 2: Price reduction, buy and send activities
During the process of helping new products, our products will have a certain degree of exposure. Price, purchase and delivery are key factors to stimulate order purchases. We can use this time to promote price reductions so that our products can get some orders and some reviews, which is the basis for our future label enhancement.
Step 3: Bundled sales
When our help traffic ends, or sellers want to be quickly noticed after listing, we can link our new products with other good products we sell, so that consumers who pay attention to hot-selling products can pay attention to their new products through discount links. At the same time, while offering discounts and promotions, it can also bring attention and sales to new products. Step 4: Turn on in-site advertising
During this support period, voting is the most appropriate. Although there is a free tilt, it is even more powerful to put down advertising. It will not only bring traffic and sales, but also improve Amazon’s evaluation of your products. When your ranking goes up, there will be more free tilts during the support period.