As one of the world’s largest online retailers, Amazon has a large number of merchants and products on the platform, and the competition is very fierce. However, in this fierce competitive environment, some companies will try to gain unfair competitive advantages through malicious competition, which affects the sales interests of other companies and the reputation of the entire platform. As an Amazon enterprise, in order to better adopt corresponding strategies, it is necessary to understand the following common malicious competition patterns.
1. Low-price malicious follow-up sales
Generally, merchants who maliciously follow up sales will occupy the shopping cart at a lower price, and then send empty packages to buyers when shipping. When customers receive the goods, they are likely to leave bad reviews under the original link. Some unscrupulous merchants will look for similar products in the group chat promoted by FB, add a large number of shopping carts, and cause the list weight to drop. Then they will collect a large number of coupons and in-station discount codes, submit them to the red people to publish, let the products sell at super low prices, and kill a bunch of ordinary merchants.
Coping strategies:
Unfortunately, in this case, we need to complain to Amazon and the selling merchant immediately, and provide corresponding evidence. At the same time, communicate and explain with customers to gain understanding and delete bad reviews. After understanding the cause and effect of the incident, the platform will handle the malicious sales merchants. For malicious consumption behavior, sellers are advised to set the number of times to use the coupons. Once the upper limit is reached, it will become invalid.
2. Malicious negative reviews
In addition to leaving bad reviews maliciously, there is another way – that is, “was this review helpful to you?” Click “yes” there. This operation will make this malicious bad review look more real, which will affect the product listing and the merchant’s sales.
Coping strategy:
Under normal circumstances, if the buyer receives a product problem, he will contact the seller for a refund or refund communication. However, if the buyer directly leaves a bad review without any communication, the review content is short and general, and it is said that the product is not good or the quality is poor, but the specific content cannot be said. This is also a malicious bad review to a large extent. At this time, the merchant can use Reportabuse to complain, write the content of the malicious bad review clearly, and use the collected evidence to write a comment to reduce the adverse effects. They can tell Amazon that they can’t keep contacting customers and ensure that they will solve the problem in a professional manner.
3. Malicious good reviews after subsequent sales
There is another tricky operation by bad merchants, that is, after being complained about malicious follow-selling, out of revenge, they leave “good reviews” for their opponents. Generally, these reviews will There are many misleading words that are expressly prohibited by the platform.
Coping strategies:
In this case, we can usually only submit a complaint after obtaining evidence, and collect as much evidence as possible to increase the chances of success. After that, in daily operations, we must prevent infringement and avoid being caught and reported by those with ulterior motives. If you have the strength, it is best to register trademarks and brands to prevent being spoofed.
4. Change the picture
This problem is insidious, because Amazon did not notify other merchants of the change in product pictures, which provides opportunities for bad merchants, and the consequences are very serious.
Another despicable move is to replace product pictures with completely different products. However, Amazon records every change. If the victim files a complaint, the victim will be punished for violating the rules.
Coping strategies:
If the evaluation contains “not consistent with the description”, customer feedback is a good channel to discover this problem. , If you are dissatisfied with “inconsistent with the advertisement” or other similar dissatisfaction, you should immediately check your listing and temporarily close the listing, and then make sure that your product description is exactly the same as the product sold. See if there are other packaging pictures in your listing and review your listing from the customer’s perspective.