On the Ozon platform, search engine optimization (SEO) plays a decisive role in the online visibility and sales conversion rate of products. Whether a product appears at the top of the search results depends not only on its compliance with the user’s query, but also on multiple other parameters, such as user reviews, price and delivery speed. This article will provide comprehensive suggestions for product operations on Ozon, helping sellers to improve the ranking of products in search results through precise SEO strategies.
1. The variability and personalization of Ozon search results.
Ozon’s search algorithm is dynamic and generates personalized search results for each buyer based on multiple variables. This means that even in the same city, different buyers may see different product rankings at the same time.
2. How to fix a product at the top of the search results?
When a product fails to appear at the top of the search results, sellers can adopt a strategy of fixing the product to enhance its competitiveness. Here are the steps to achieve this goal:
Fixed products and competitive analysis:
In Ozon’s seller tools, find the name of the product you want to fix and click the pin icon next to it.
Hover the cursor over the product tag and the system will display specific aspects that can be optimized.
Analyze and imitate high-ranking products:
If the product does not appear at the top of the search results, analyze the top-ranking products, observe their parameters, and adjust the product accordingly.
Unpin a product:
When you decide not to pin a product anymore, just click the unpin icon.
3. Avoid comparing scores at different times.
The search position of a product is calculated in real time, and the position of a product may change as the algorithm continues to adjust. Therefore, sellers should not compare scores at different points in time, but should focus on long-term trends and continuous optimization.
4. Do not stack parameter values.
Each search parameter has its own independent weight, so the same score for different parameters may have different effects on search position. For example, the evaluation score usually has a lower impact on search ranking than the sales score.
5. Use the boost factor to enhance the product position.
Ozon offers different boost factors to help improve your product’s search ranking:
Turn on local warehouse sales:
Products from local warehouses tend to get more boosts due to fast delivery.
Enable fast delivery:
Speeding up the delivery of your products can get you an extra boost in search position with fast delivery options.
Participating in promotions:
Adding your products to Ozon’s promotions, such as Discount Marathon and Singles’ Day, can significantly increase your product’s exposure and purchase rate.
Conclusion:
To achieve the best product search ranking on the Ozon platform, sellers need to take a comprehensive set of measures. This includes understanding the dynamics of search ranking, learning how to pin and optimize products, and how to take advantage of boost factors. With this comprehensive guide, sellers will be able to improve their selling strategies on Ozon, optimize their products’ search ranking, and increase sales opportunities.