In the field of e-commerce, insights into buyer behavior are crucial. Ozon provides a powerful analytical tool, the “My customer” basic analysis chart, which allows merchants to access and analyze customer statistics that have ordered at least once in the past year. With this data, merchants can gain a deep understanding of their customer base and better adjust their marketing strategies and product offerings. This article will guide merchants on how to view and interpret the buyer statistics provided by the Ozon platform and explain how this data can help merchants optimize business decisions.
1. View Ozon buyer statistics.
To view buyer statistics, merchants need to log in to the Ozon merchant platform and enter the “Buyer Portrait” page through the “Analysis” option on the navigation bar. Select the “My customer” analysis chart in the “Saved Analysis Charts”, which collects data from people who have ordered goods from the merchant at least once in the past year. This information is dynamically updated based on transaction records and user behavior on the Ozon platform, providing a series of valuable statistics.
In the “My customer” analysis chart, merchants can view the following data:
Audience coverage: This is an estimated audience coverage number, which is not equivalent to the number of active users or actual page views. If merchants plan to use this analysis chart for advertising, be aware of the possible difference between coverage and actual page views.
Gender and age statistics: These data are obtained based on the personal information and purchase behavior analysis provided by users. It helps merchants understand the basic demographic characteristics of the target customer group and provides a basis for customized marketing activities.
Geographic distribution: The analysis data shows the popularity of the merchant’s products in different countries, regions and cities. This helps merchants understand the impact of geographical location on sales and may guide merchants to carry out regional market development or logistics optimization.
Consumption amount: By counting the average consumption amount of the selected user group in the past year, merchants can have an intuitive understanding of the purchasing power of the target market. This data helps to evaluate whether the merchant’s pricing strategy is in line with the market level.
Popular categories: Understanding which product categories are popular among the merchant’s customer group can provide important information for the merchant’s product development and inventory management. If a customer buys products from multiple categories, this will provide merchants with clues for cross-selling and bundling.
Second, daily update and use of data.
The Ozon platform ensures that the data in the analysis chart is updated every day to ensure that merchants can keep up with the latest trends. This real-time nature means that merchants can respond quickly to market changes and adjust marketing strategies in a timely manner, such as increasing advertising investment during specific festivals or promotions.
Using Ozon’s statistics, merchants can do the following:
Targeted advertising: Use audience coverage data for precise advertising positioning.
Product positioning: Adjust product design and marketing language based on gender and age data.
Market expansion: Open up new markets or strengthen existing markets based on geographic distribution data.
Price adjustment: Evaluate and optimize product pricing based on consumption amount data.
Inventory optimization: Predict and adjust inventory levels through popular category data.
Conclusion:
In the increasingly competitive market of Ozon, making full use of the analysis chart tools provided by the platform can significantly improve merchants’ market sensitivity and marketing effectiveness. By deeply analyzing and understanding buyer data, merchants can not only increase sales, but also improve customer satisfaction and brand loyalty. Constantly updated statistical charts ensure that merchants can adapt to the rapidly changing market environment and seize every business opportunity.