In today’s e-commerce environment, promotions are essential to attract buyers. The Ozon platform provides merchants with a unique discount points system designed to increase the attractiveness of products through promotions while ensuring that the interests of merchants are not affected. This article aims to explain the discount points policy of the Ozon platform in detail, including the accumulation, use and impact of points on merchants’ revenue.
1. The basic principles of Ozon discount points.
The Ozon platform sometimes sets additional discounts on behalf of merchants to increase the attractiveness of specific stores or brands. These discounts may be obtained due to promotions or when buyers use Ozon cards to pay for orders. When goods are sold at a discount price due to promotions, the discount is borne by the merchant, and the difference in discount is returned to the merchant in the form of points.
2. View and manage discount points.
Merchants can view a list of discounted goods returned in the form of points in the “Goods and Prices → Goods Prices” section of the Personal Center. In the “Discount Points” column of the “Sales Report” section, merchants can see the number of points earned from the sale of goods with such discounts. At the end of the period, Ozon will display the final point amount in the settlement file.
3. The impact of points on income.
Although the actual income of merchants will not change, the settlement mechanism between Ozon and merchants has changed. The difference between the merchant’s price and the sales price is no longer in the form of money, but accumulated to the merchant in the form of points. 1 point is equal to 1 unit of contract currency. Points can be used to pay up to 99% of the total commission for the month.
4. Accumulation and use of points.
If the points are more than the fees, the remaining amount will be issued to the merchant in the contract currency, displayed as a bonus, and a report will be generated, and no VAT will be paid for this.
If the points are not enough to cover the fees, the remaining fees will be deducted from the merchant’s income.
5. Returns and points adjustment.
When a buyer returns an item, the accumulated points will be deducted. If the item was purchased in the previous month and returned in the current month, Ozon will deduct the accumulated discount amount at the time of the sale from the current number of points. In the sales report, the accumulated points and the points deducted after the return will be displayed, and the final result will be displayed in the “Total accumulated points” line.
6. Best practices and strategies.
Check points regularly: Merchants should check their points regularly to optimize promotional strategies and financial planning.
Use points to reduce commissions: Points can be used to pay commissions, and merchants should make full use of this to reduce costs.
Adjust return policies in a timely manner: Understand the impact of returns on points and ensure that return policies match point accumulation.
Summary:
On the Ozon platform, the discount points policy provides merchants with a flexible promotional tool that attracts buyers while protecting the interests of merchants. Understanding and effectively managing discount points is essential to improving sales efficiency, optimizing promotional strategies, and maintaining stable revenue. By making rational use of this system, merchants can gain an advantage in the highly competitive e-commerce environment and achieve sustainable business growth.