Merchants operating e-commerce activities on Ozon need to have a clear understanding of their customers. Understanding the characteristics and behavior patterns of their own buyers, and how to compare this information with the overall trends on the platform, is the key to developing an effective business strategy. Ozon’s analysis chart tool provides a powerful mechanism to help merchants discover potential market opportunities by comparing different buyer groups. This article will guide merchants in detail on how to analyze and compare merchants’ buyers through Ozon analysis charts, and how to use this data information to expand merchants’ market share and increase target customer groups.
1. Core functions and applications of analysis charts.
Ozon analysis charts are a powerful data analysis tool that merchants can use. It allows merchants to create specific customer group analysis charts and use them to monitor and understand customer behavior in their own stores. More importantly, it allows merchants to compare their own buyer data with overall user data on the platform.
Create and compare analysis charts:
In order to gain a deeper understanding of the merchant’s customer group, merchants can open specific analysis charts created by merchants through the “Saved Analysis Charts” option on the “Buyer Portrait” homepage. Then, using the “Compare with My Buyers” feature, merchants can compare this data with the data in the “My Buyers” basic analysis chart. This process allows merchants to identify the differences in purchasing behavior and preferences between the merchant’s customer base and the entire Ozon user base through intuitive comparison.
Use filters for segmentation:
Merchants can segment customer groups based on age, gender, geographic location and other conditions and create sub-analysis charts. After adding or removing filters, the merchant’s analysis chart data will be updated in real time to provide merchants with the latest market trend insights.
2. The commercial value of comparative analysis.
Comparative analysis can help merchants make multi-dimensional market judgments and business decision-making. For example, if a merchant wants to attract young buyers, the merchant can create an analysis chart specifically for customers under 24 years old and compare their purchasing trends with those of the merchant’s existing customers.
Expand the scope of the store:
Through comparative analysis, merchants can find out which categories of goods young customers may be interested in, which may be different from the interests of the merchant’s existing customers. Such insights will guide merchants to adjust product lines and inventory to attract and serve this new customer group.
Optimize marketing campaigns:
Understanding the purchasing behavior of different customer groups can help merchants design more effective marketing campaigns. Promotions and advertisements tailored to the preferences of specific groups can increase conversion rates and customer satisfaction.
Conclusion:
Ozon provides merchants with rich data resources and tools to help them better understand and serve their customers. By effectively utilizing analytical graphs, merchants can not only keep pace with the existing market, but also proactively explore and develop new market opportunities. Regularly conducting such comparative analysis will ensure that merchants’ business strategies remain updated and relevant, thereby staying ahead in the competitive e-commerce field.