No matter which e-commerce platform, traffic is a crucial topic. If you want to increase the number of orders, sellers must direct traffic to your store in order to convert it into sales. For novices or small sellers, getting traffic in Amazon’s internal traffic can usually help sellers achieve good sales performance. So, how to use Amazon’s internal promotion to get traffic?
1. What is Amazon’s promotion traffic?
1. What does Amazon’s promotion traffic refer to?
Promotion traffic refers to the Amazon system promoting products to potential Amazon customers by directly sending emails. The emails usually include product links, introductions, etc. (EDM emails).
2. Why strive for Amazon’s promotion traffic?
Amazon sends product information to buyers via email, and these buyers usually have a high conversion rate. These customers have browsed similar products, which shows that they have the intention to buy, so they can often get more conversions by recommending related products to them again.
2. Conditions for obtaining promotion traffic
High sales, high clicks, and high conversion rates. Sales are the key, and high sales and high rankings indicate that the product is popular. High click-through rate and high conversion rate indicate that the product is attractive and competitive.
1. High rating and large number of comments.
The product rating should be at least 4 points, which means that the product has a good user experience. A large number of comments means high product sales and also increases the credibility of the product.
2. New comments and feedback
Indicates that the product listing is very active and there is constant positive feedback. In other words, with high customer satisfaction, the ranking and performance of the product will get better and better.
3. How to increase the chance of obtaining promotion traffic?
1. Increase sales
Steady increase sales and maintain steady growth in daily sales. If sales decrease within a certain period of time, you can choose to manually make up the order to maintain the sales rhythm.
2. Improve conversion rate
Improve the copy and pictures of the product listing, and ensure that the copy not only includes keywords, but also highlights the selling points of the product. At the same time, the photos should reflect the characteristics of the product so that customers can see it at a glance.
Continuously increase the number of good reviews
If the number of good reviews is not enough, you can choose to manually add some good reviews and increase the number of good reviews regularly.
4. Maintain a high score
A score of at least 4.0 is required, and it is best to keep it above 4.3. The higher the score, the better. If the score is not enough, you can manually increase the number of good reviews to increase the score, or send reminder emails to increase the number of good reviews.
By meeting these conditions and taking corresponding measures, you can increase your chances of obtaining Amazon promotion traffic, thereby improving your sales performance.