What are the fees for opening a store on Amazon Europe? Which fees are mandatory and which are optional for merchants? Here are some relevant contents brought to you by the editor, you can simply refer to them.
Amazon Europe store opening fees:
Personal store opening fees: charged according to the product sold, 0.75 pounds per item sold
Enterprise store opening fees: 25 pounds per month
Amazon store opening fees:
1. Company registration fee
If you register by yourself, the fee basically includes the round-trip transportation fee and the subsequent seal fee. If you entrust an agency to register in Shenzhen, the fee is about 1,500 yuan.
2. Basic store opening fees
(1) Account registration fee: 0 yuan
First of all, there are two ways to register for opening a store globally: the investment manager channel and the self-registration channel. Both methods are free. At present, more people prefer to register through the investment manager channel.
(2) Monthly rent
Amazon Global Selling has two major account types: professional sellers and individual sellers. We can choose according to personal or company circumstances. The two types have different charging standards:
Professional: monthly rent ($39.9/month)
Individual: per-item fee ($0.99/item)
(3) Product commission
Amazon platform will charge a certain percentage of commission for products sold in stores, generally 8%-15%. For specific product commissions, please refer to the article [Amazon various categories of commissions] written by Kengjie before
3. FBA fees
Amazon professional sellers can ship products through Amazon’s FBA, and Amazon will sort, store, and deliver the products, and then the seller will pay this series of fees. For stores with sufficient funds and a large daily average order volume, FBA delivery is a good choice, which can simplify the store’s operating steps.
4. Storage fees
Storage fees are the storage fees that merchants pay to Amazon every month when storing goods in Amazon warehouses. This fee is charged based on the weight and volume of the product. In addition, the platform will also have packaging requirements for products to be sent to Amazon warehouses. If the platform requirements are not met, the Amazon warehouse will not accept the goods.
If your product is unsalable and has been stored in the Amazon warehouse for more than 6 months, Amazon will charge you a long-term storage fee. This fee is very high, so Amazon sellers must clean up the unsalable products in the store in a timely manner.
5. Advertising fees
Total advertising fee = CPC*clicks. If you want more orders, you have to get more clicks, then the total advertising fee will increase. If you don’t increase advertising fees, you have to control CPC. Acos=advertising fee/sales. Advertising fee = CPC*Clicks. Sales = product unit price*sales quantity. Sales quantity = exposure*click rate*order conversion rate.
6. Off-site promotion fees
Refers to the payment method generated by introducing traffic to the store through a third-party social platform.