We know that Amazon’s best sellers are selected, and similarly, operations must also select products first. Product selection is the most effective and fastest way to create Amazon’s best sellers. What aspects should be paid attention to in product selection? Let’s take a look.
To create Amazon’s best sellers, you must pay attention to the following aspects in product selection.
1. Select products in line with rigid demand:
Only products with rigid demand (rigid demand) can focus on customers and make it easier to create best sellers; on the contrary, if you choose products with multiple SKU combinations, regardless of whether you can create best sellers, the final result is usually only one-the money earned is all on inventory;
2. High quality:
The “high quality” here does not mean “best”, but “just right”, that is, the quality of your product can just meet the customer’s psychological expectations. If the quality is the best, it means the highest cost, and the highest cost means the market price is high. The higher the market price, the less sales, which means that you will miss the best seller. Regarding this point, you can also read an article we wrote. The “Tian Ji Horse Racing” mentioned in the content has the same meaning.
3. Controllable competition:
The competition for products is not fierce. Thousands of orders a day sounds very tempting, but many people die on it. On the contrary, niche products can make you live very well and very moist. A hot product does not mean that you must have thousands of orders a day. You can live very well if you can get 100 to 80 orders a day. The controllability of competition also means that when selecting products, you need to evaluate whether the category is dominated by big sellers, and try to avoid hot sales.
4. Suitable price:
You can afford to strategically phase in the low price: Products that are too expensive or too cheap are not easy to create hot products. It is best to choose products with moderate prices and suitable profits. The market demand is like a basketball, small on both sides and large in the middle. Grasping the middle part will make it easier to create a hot product.
In short, if Amazon’s product selection is good, hot products will definitely come to you.