Among Amazon’s extensive business empire, there are several branches and subsidiaries, among which Woot is one of the most popular online retail platforms. This article will take a deep dive into what Woot is and how it relates to Amazon.
1. What is Woot?
Woot was founded in 2004 and was originally a website featuring daily discounts. The site offers a discounted product every day, which is usually only sold that day or until it sells out. This marketing model is called “Woot-Off” and attracts a large number of online shoppers. Woot is known for its humor and unique style, and often includes funny comments and jokes in product descriptions.
Over time, Woot has expanded its business scope to include sub-brands such as Woot.com, WootDeals, WootShirt, and WootPlus, including a variety of products, from electronics to household items, to clothing and shoes. Woot attracts buyers by offering special products and limited-time promotions.
2. The relationship between Woot and Amazon
Woot was acquired by Amazon in 2010. Despite the acquisition, Woot still maintains a certain independence and maintains the characteristics of its brand and website. In fact, Woot’s daily specials and Woot-Off marketing model are It continues to exist after the acquisition and has received more resources and support.
One of the main purposes of Amazon’s acquisition of Woot is to expand its online retail business, especially in the field of special sales. Through Woot, Amazon can attract buyers with limited-time discounts and discounts, and provide a larger sales platform for Woot partners and sellers.
Although Woot has maintained a certain degree of independence, it has a close connection with Amazon. On Woot, Amazon Prime members can enjoy additional discounts and benefits, which further strengthens their connection.
In summary, Woot is an online retail platform that operates under the management and support of Amazon, providing discounted products and special promotions. Woot continues to attract online shoppers with its unique marketing model and humor, while providing Amazon with the opportunity to expand its online retail business.