Personal consumption demand in overseas markets has surged, and traditional foreign trade cannot meet the needs of the times. Cross-border e-commerce was born in line with the times and can better meet the personalized consumption needs of overseas consumers. Amazon has attracted many sellers to settle in. Sellers must know the importance of peak season for sales after opening a store. The following will share with sellers some precautions before the peak season.
01. Prepare enough inventory to choose quasi-advantage products.
On Amazon, most sellers operate in SKU, but due to the influence of the capital chain, small and medium-sized sellers usually have limited inventory, so they should have certain advantages to choose products. For products that usually sell well and rank well, the best choice is to prepare several times the goods and master the core products.
02. Pay attention to the warehousing time at the latest.
Take the United States as an example. BlackFriday and CyberMonday are the most important shopping carnivals for consumers, during which product sales will rise sharply. Therefore, sellers should prepare the goods to the FBA warehouse in advance.
03. Make good anti-follow-selling countermeasures.
Every year during Amazon’s peak season, there will be a lot of follow-up actions. For sellers with brand records, they can easily crack down on sales behavior, but for sellers without brand records, they need to prepare some buyer accounts and communicate with sellers at the appropriate time. To be frank, sellers should consider corresponding countermeasures to get rid of the impact of follow-selling.
04. Follow the rules during these weeks of peak season.
Sellers all know that before the peak season every year, Amazon will investigate some sellers who operate abnormally, from lowering rankings to blocking stores. Therefore, in the first few weeks of the peak season, sellers should pay special attention to the operation methods and check for non-compliance with Amazon’s rules to ensure that the store can operate normally during the peak season. After all, sellers can only participate in this event together when the peak season can catch up. If we can’t catch up with the peak season, it’s called blind busyness.
05. Don’t change the store information at will during the peak season.
Once the store information is ready, don’t modify it easily. When the peak season is about to come, modifying the information may cause the Amazon system to review the seller’s account. Sellers should know that during the peak season of each year, the application and review of Amazon stores are very strict and slow. Once Amazon’s process is stuck, sellers can only see other people’s orders soaring, which is really not a taste. Therefore, there are important information changes and try to modify them in the off-season.
06. Amazon minefields cannot be touched.
Amazon’s main evaluation of stores is: order defect rate is 1%, pre-delivery cancellation rate is 2.5%, delay rate is 4%, effective tracking within 24 hours> 98%, reply> 90%. Sellers should not touch the red line of Amazon products. During the peak season, there will be stricter reviews. The red lines of the main products include: counterfeit and shoddy products, infringing products, plagiarized products, false products, exaggerated description products, brush order products, evaluation and manipulation products.
The above are the six details that need to be paid attention to before the peak season shared with sellers, I hope it will be helpful for sellers’ marketing. Lianlian International always pays attention to every little thing of sellers, and will bring articles about related aspects in future articles to help sellers operate better.