As the world’s largest cross-border e-commerce platform, Amazon platform relies on its own strength to attract newcomers to settle in. However, the newly settled sellers are weak and the competitive pressure can be imagined. If you want your products to quickly enter the public’s field of vision, the best way is not only to have good product quality, but also to have a corresponding means of publicity. The advertisements in the platform provide such means. So what should sellers do at the beginning to effectively improve the publicity effect of advertisements and achieve the purpose of conversion?
The in-site advertisements currently provided by Amazon are mainly divided into three modes: product promotion, brand promotion and display advertising. We can specifically analyze the characteristics of each mode to see how to optimize it to be more effective. There are two main types of product advertising, automatic and manual advertising. For automated advertising, sellers can analyze it from several aspects. The purpose of sellers’ advertising is to increase visibility and increase product conversion rate. Automatic advertising can use dynamic bidding methods to obtain greater exposure, so that advertising activities can play the greatest role at a low cost. The key to manual advertising is the ability of the seller. On the one hand, the existing keywords of the product must be constantly adjusted to ensure that buyers can find their products when searching for keywords. In addition, when the current keywords are not suitable, the seller needs to suspend the existing keywords in time, and then add new keywords according to the actual situation to ensure that their products are updated in real time and in line with market development trends.
Brand promotion has certain requirements for the products sold by sellers. If it is a seller’s own product, then in the short term, if you want to use advertising to increase the purchase rate, you need to invest a lot of money; generally, well-known products are basically gradually popular under the influence of years of advertising, so sellers who want to use this method are better to choose existing well-known brands to join, so that the promotion of the product does not need to spend too much time and energy, and the products that are deeply rooted in the hearts of the people often have a lasting influence on people.
Display advertising mainly requires that the seller’s product quality is excellent and can withstand camera exposure and people’s comments. Of course, this requires not only good product quality, but also a series of other services must be in place to be worthy of the name when using advertising. Then optimizing advertising is also of great significance. Advertising is the key for sellers to attract consumers, obtain traffic and conversion rate. Therefore, if sellers have strength, they can increase their efforts in advertising investment.