I believe that many Amazon sellers have achieved their performance goals for this year, and some sellers who have not achieved their goals are still making the final sprint. Many sellers who are ready to join Amazon are waiting and watching, especially many sellers who want to enter the industry. Amazon has more than ten sites in the world. Which site is more suitable? Let’s analyze three major sites.
1. Amazon-North America Station.
The North American station includes three countries: the United States, Canada, and Mexico. The North American station now has the largest market capacity, the most complete category, and the lowest entry threshold. It is also the market with the most registered Chinese sellers and the most competitive website, but as several countries with high consumption levels, the benefits to sellers must be considerable.
Here we focus on Amazon US Station, which is the most popular website, because the US station, as the starting point of Amazon, accounts for at least 45% of the market share in the United States. Generally, Amazon has new policies and also gives priority to the website. If the seller has a full grasp of his products and has a very complete set of business philosophy, there is no doubt, but if the novice seller does not have much confidence in his products and business philosophy, it is recommended or carefully considered, because it may not come back.
2. Amazon-European Station.
There are six sites in Europe, namely the United Kingdom, France, Germany, Italy, Spain and the Netherlands. If the European site is opened, it is equivalent to opening six sites at once. Because several countries in the European site are developed countries, and the prices in developed countries are very high, most consumers pay more attention to product quality and are relatively less sensitive to product prices, so even if the seller adds 5 times the cost price of the product, this is very normal in the countries of the European site, so as long as you open a store in the European site, you will basically make money. Of course, if the product is selling very hot, not to mention the profit, it must be considerable.
But the European site needs to meet the highest conditions for registration, registration is relatively troublesome, there are many policy restrictions, sellers need to know more about local policies, and the most troublesome is value-added tax, which is a lot of cost for many small and medium-sized sellers, so it is not a simple thing to enter the European site.
Three, Amazon-Japan site.
At present, Japanese websites belong to blue ocean websites. As the world’s third largest economy, its development potential is also great. It is recommended that sellers who have the energy to do two websites can try to open a Japanese website. Here, let’s focus on why Japanese websites are currently blue ocean websites?
The reason is simple! Now sellers are facing the situation of high VAT tax in European stations and high investment and low profit in the US stations. In fact, they can really learn more about the Japanese station. Although it is very different from the European and American markets, it is still desirable, so sellers might as well try it.
The Japanese station has no VAT burden and no drainage channels, so the station conversion rate is relatively high, and there is no brand record to do + page, which is more realistic. Cross-border power sellers should be very clear about the importance of logistics timeliness to cross-border sellers. Due to geographical reasons, Japan is close to Asia. In terms of logistics and distribution, in addition to achieving short-time delivery, the freight is also low, which can better control costs and increase sellers’ profits.
Generally speaking, the most difficult thing to do in Amazon is to start. Store operation is a learning process for sellers. Many things can only be solved by accumulating experience by yourself, and it will be easier to solve in the future. Regarding the selection of the above sites, three questions are mainly recommended. Sellers can choose the appropriate site according to their own situation.