For Shopee sellers, keywords are very important to increase the traffic of the store. In order to let more sellers see the store, merchants will dig out as many keywords related to the store products as possible, so how to choose Shopee keywords? What is the method?
When choosing Shopee store product keywords, you should pay attention to several basic issues:
1. In line with the characteristics of the product. You need to find matching keywords according to your own products. The more keywords the merchant chooses, the more accurate and the higher the heat, the greater the chance of sending orders.
2. In line with the buyer’s search habits and language habits. Choose words that buyers will use and search. Instead of patchwork words.
3. Choose words with high heat. How to judge whether a word is a product search for a word purchased by a buyer, this word can use platform keywords in hot queries. Where can you find keywords with high enough precision, high heat, and not widely covered by the market? The title of the hot-selling product.
At the same time, search the popularity of these keywords one by one in your own store marketing center. Since this kind of heat is time-limited, merchants can compare the heat of keywords in different periods during the same keyword heat, and merchants can make statistics.
For example, different websites, different products in different categories, can be sorted out into tables. The comment area under hot-selling products is also an important source of keywords. This is the direct feedback from users on the product, and sellers cannot expect many words. After all, the identity roles are different. It is correct to look for keywords from the buyer’s perspective. After counting these words, screen and leave the most appropriate words and put them into the store product list. Merchants can add these words, whether in the title or product description.
4. Weekly market report. After obtaining the weekly report, be sure to check the corresponding products of the keywords in the table. At the same time, merchants can also search for products directly on the platform, check the keywords in the product title, and the order of the keywords. The position order of keywords is also a factor that affects the product search ranking, and it is also worth noting. These data are worth recording and analyzing.
The above are some methods for selecting keywords, selecting keywords that match the product, selecting keywords that match search habits, high-heat keywords, etc., and comprehensively analyzing the weekly data report to select appropriate keywords to bring more traffic to the store!