After years of development, my country’s cross-border e-commerce has now entered a stage of steady growth. By understanding the current situation and development of cross-border e-commerce, it can provide reference and guidance for sellers to engage in cross-border e-commerce work or enter the field of cross-border e-commerce.
The current situation of my country’s cross-border e-commerce
Because the import and export markets of cross-border e-commerce are different, sellers need to fully understand the current situation of cross-border e-commerce, so that they can better grasp the market situation and better engage in related work in the field of cross-border e-commerce. The following is a detailed explanation from two aspects: the current situation of import cross-border e-commerce and the current situation of export cross-border e-commerce.
1. The current situation of import cross-border e-commerce
The current situation of import cross-border e-commerce is mainly reflected in five aspects: rich commodity categories, strong consumer groups’ consumption capacity, perfect after-sales service, changing consumer concerns, and relatively standardized market.
(1) Rich commodity categories
In the initial stage, the commodity categories of import cross-border e-commerce were mainly maternal and child products. With the development of the industry, the categories involved in import cross-border e-commerce include daily necessities, food and beverages, cosmetics, health products, clothing, shoes and hats, etc. (2) Strong consumer groups
The main buyers of cross-border e-commerce in my country are those born in the 1980s and 1990s. Cross-border e-commerce buyers in this age group generally have high education, stable income and a certain economic foundation.
(3) Perfect after-sales service
The domestic import e-commerce platform has launched a trust upgrade strategy to guarantee the rights of buyers and enable bonded goods to enjoy free returns and exchanges, genuine goods guarantee and other product services. For example, Tmall Global is an import cross-border e-commerce platform.
The product on the Tmall Global platform is shipped from Germany to China, and it provides services such as compensation for late arrival, genuine goods guarantee, 15-day worry-free after-sales service, and import bonded goods. These services greatly guarantee the rights of buyers.
(4) Change in consumer focus
In the past, cross-border e-commerce buyers paid more attention to the price of imported goods. However, with the improvement of the quality of life, their focus has shifted to the quality of goods, and they attach more and more importance to the quality of imported goods.
(5) The market is relatively standardized
my country’s import cross-border e-commerce industry originated after 2000, when Chinese students and staff studying abroad purchased imported goods manually. Later, with the development of the import cross-border e-commerce industry and the emergence of various problems, the country gradually introduced relevant policies for import cross-border e-commerce, so the current import cross-border e-commerce market is relatively standardized.
2. The current situation of export cross-border e-commerce
The current situation of export cross-border e-commerce is mainly that standardized goods are more popular, sellers are concentrated in different regions, and the export countries are relatively fixed.
(1) Standardized goods are more popular
my country’s best-selling cross-border export transaction categories are mainly 3C electronic products, household goods, shoes, bags, and maternal and child products. First, because my country has certain advantages in the manufacturing of these products, and second, because these products are very standardized, easy to transport and store, and have a relatively low return rate, they are easy to sell to overseas buyers through e-commerce channels.
(2) Sellers are concentrated in different regions
Currently, my country’s cross-border export sellers are mainly concentrated in coastal areas where foreign trade is relatively developed, because these areas have relatively superior geographical locations, relatively convenient external transportation, and are easy to carry out cross-border e-commerce activities. They have strong overall economic strength, such as Guangdong, Zhejiang, Jiangsu, Fujian and other provinces.
(3) Export countries are relatively fixed
The main export routes currently targeted by my country’s sellers are the United States, the United Kingdom, Germany, France, etc. These countries have relatively developed economies and relatively open markets, and the relevant policies on cross-border e-commerce are conducive to Chinese sellers conducting cross-border transactions.